Unlike typical ‘kids shows’ with wide-ranging market focuses, our Expo has a singular design of connecting private schools with families. Our tight focus means you will have meaningful interactions with determined and qualified parents.
Many families are hesitant to call or visit a school – particularly when they are not yet certain of their own intentions. The Expo provides an atmosphere where parents can explore options on their own terms. This is good news for you: you’ll be able to make a personal impression on them and collect their information for later follow-up.
The Schools consistently marvel at the depth of their conversations with parents at our Expo. This can be explained both by the quality of the audience we attract and how we prepare them for the Expo. Our niche focus and requirement of families to pre-commit to the event means they are highly qualified – and so likely informed already. But beyond this, we educate families both during the pre-registration process and throughout the actual Expo. Deeper conversations leads to families being much closer to a decision to enroll.
We only use high-quality exhibit spaces that make families feel comfortable and willing to stay a while. Our large and experienced Expo floor team makes sure parent needs are met and questions answered. Poster-sized images of private school life decorating the entire venue ignites parent imaginations and supports your efforts to win their hearts and minds.
"I think the expo has many families coming through and the diversity and variety of families is wonderful to experience. Many have the expo information and have been researching prior to arrival … they have their hit list ready and are looking for us. I think being featured allows families to read through the information / on-line and learn about what type of school they want for their learner then make the effort [at the expo] to seek the schools and learn more ‘face to face,’ thus exploring if the school is potentially the right fit for them. The next step is setting up a visit to the school. This has worked well for us in the past."
"Attending the annual Private School Expo has driven leads to our school, resulting in enrolments."
See why over 330+ private schools choose Our Kids as their #1 advertising partner.
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