350 of your peers agree

Our Kids is a cost-effective school-marketing platform that captures 100% of your audience in a way that’s more targeted, engaging, and cost-effective than any marketing alternative.

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  "One of the things I did in the first couple of years is I contacted Our Kids. Because if you want to be perceived in a particular way, you have to engage in the communicative sphere where that exists."
  

  —Hugh Burke, Headmaster, Meadowridge School
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    "People know Our Kids and they gravitate to Our Kids. So, the nice part is that you’re part of this Our Kids family. I think that the opportunity to have somebody partner with you and be a guide on your side to help you individualize that profile even further, that’s really an added bonus."
    
    "To me, it’s a no brainer. I think [Our Kids] is a worthwhile investment and marketing is an investment and you have to invest in marketing every single year."
    
    "It’s a way to communicate our values and our position as a school. Obviously, we want to welcome people to our school family that really want to be there and really understand who we are as an organization, but also we do want to boost our numbers as well. But really what it’s about is leaving the user with a taste of who you are. "
    

    — Susan Goode, Principal & Founder, GlenOak Academy

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    "I see it more as a great opportunity and hub for private schools to not just advertise themselves as private schools, but to also speak to what makes them unique."
    

    — Robyn Burnett, Communications Director, Glenmore Christian Academy

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    "I see the value in what Oue Kids is doing. I see the impact of what Our Kids is doing ... I just see [their] undying commitment to helping families make great decisions."
    

    — David McBride, Vice-Principal of Enrolment Management, Upper Canada College

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    "As we became more sophisticated, [Our Kids] also became more sophisticated, so we saw more of a web presence. I think they have been very good at staying very current with the marketing trends and the ways in which people understand marketing."
    

    — Hugh Burke, Headmaster, Meadowridge School

You may be surprised to learn that the majority of our schools are small, full, and already known in their community—and for many, we are the only place they advertise.

All of these schools have a similar aim: to make more efficient use of their marketing resources. They also understand the value of being on Canada’s #1 school-choice platform.

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  "Our Kids was the main factor of the success of us filling up our classroom. We built a great school and we knew that we had a great team, but we needed those families and those children in the classrooms and Our Kids brought them to our doorstep. It’s a tool that parents have, Our Kids, that is absolutely essential. It’s not an option. "
  

  — Gino Falcitelli, La Villa Montessori School
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    "If there is a new school starting out, I would say, start with Our Kids before you think about any other campaign. In the end, it actually would be the best thing for your budget because you are investing in something that is successful, that is proven, and that I can say without hesitation, is our best marketing tool. "
    

    — Gino Falcitelli, La Villa Montessori School

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    "It’s really helpful for small schools because we don’t necessarily have the means to have a communications and marketing department. For many school administrators, it’s quite frustrating, because we’re not marketers. Some of how we’ve even developed our own messaging on our website, that’s even come from Our Kids’ tools. That sets off the lightbulb to say “Oh, wow. I didn’t even consider that."
    

    — Amanda Dervaitis, Founder, Summit Micro School

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    "I think for any sized school, having a profile, having Our Kids behind you, I’m confident that would help any school in terms of raising awareness and driving traffic."
    

    — David McBride, Vice-Principal of Enrolment Management, Upper Canada College

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    "If you really want a cost effective solution then it’s Our Kids, hands down."
    

    — Susan Goode, Principal & Founder, GlenOak Academy

Families that go online to research schools will end up on OurKids.net. Our Kids is the central platform families use to discover, analyze and decide on a private school. We reach families throughout their entire school-search journey and provide validation to their decision, making Our Kids the most influential school-marketing channel available.

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  "Word of mouth is an initiator. Now the question is, what are the forms of support that are there? I think what Our Kids does well is it drives traffic in an informed way. We look at [Our Kids] as the maitre d’ showing people to the right table."
  

  — Hugh Burke, Headmaster, Meadowridge School
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    "Our Kids is a really powerful partner in that there’s so many families who once they start to learn about independent schools and private schools, soon enough they find out about Our Kids and they start to go to the website, look at the magazine, and they really do a lot of their research. It really is an important way for them to learn about schools."
    
    "Not only do we get a lot of referrals from Our Kids, but we also know it’s not just someone who has happened upon our site. They may have spent some time already learning about us or they already have a sense of schools and independent schools. So, they’re arriving at our site more educated about schools generally and about us specifically. That’s helpful too, because it’s about those who are a really good fit and have a good sense of who we are as a school."
    

    — Michael Dilworth, Director of Advancement, Montcrest School

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    "Parents want a one stop shop to learn, not just from the school directly, but from a different source what the options are and what they mean. Our Kids is perfectly situated to share some of that knowledge."
    
    "I find and I have always found that Our Kids’ digital strategy is by far one of the best that we’ve seen. Just in terms of the SEO and ranking on Google."

    — Elizabeth Calderon, Assistant Head of School, Mulgrave School

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    "Our Kids really allows our school to be seen in comparison with other schools that are in the area and I think it provides a really solid platform for getting parents to move from [Our Kids] to our website. That’s what Our Kids does for us. It helps us reach out to people who may not have discovered us."
    

    — Barbara Smith, Principal, The Giles School

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    "There was a lot of traffic coming through the Internet, but it wasn’t necessarily prospective parents that were looking for a Montessori school, let alone a private school. We would come up first, second, or third in the searches, but they were not necessarily parents that were looking for Montessori. It actually cost us more to advertise with so many different media and we were not getting the results that we were looking for. What we found changed with Our Kids is that they were bringing us not only the same if not more traffic, they were prospective parents who were actively searching for either a private school or quality Montessori education. So with Our Kids, we found that they had done the work for us essentially to get them to the door. I found that the information they were getting through the Our Kids website was very informative for the parents, because it wasn’t just a listing."
    

    — Gino Falcitelli, La Villa Montessori School

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    "People who go to Our Kids website are generally serious about looking for private schools so then we’re getting that market. "
    

    — Hugh Burke, Headmaster, Meadowridge School [video: 1:26]

Families use Our Kids for the information and tools we provide for two main reasons:

1. We give families a macro view of their options in context; we help families analyze, compare, and shortlist their school choices within a structured framework. This gives parents a sense of confidence — having “surveyed the landscape” — they don’t get from looking at schools in isolation.


2. We also give them a deeper understanding of their individual choices. In our annual survey, 53% of our website visitors told us they already had a school in mind as they used our site. These visitors are using our site to validate their thinking and conduct more thorough research.

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  "Parents want a one stop shop to learn, not just from the school directly, but from a different source what the options are and what they mean."
  

  — Elizabeth Calderon, Assistant Head of School, Mulgrave School [video: 0:20]
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    "Today, parents are really overwhelmed with the amount of information out there and I find that Our Kids really helps them provide them with the information and the tools that they need to choose the right school for their family."
    

    — Gino Falcitelli, La Villa Montessori School

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    "Our Kids is a great starting point, because it gives you all that information that you need right there in front of you, which is great."
    
    "The breadth of information that was available through Our Kids, we just couldn’t find that elsewhere."

    — Susan Goode, Principal & Founder, GlenOak Academy

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    "When I was looking for private education for my own daughter at the time, Our Kids was without question the main resource."
    

    — Robyn Burnett, Communications Director, Glenmore Christian Academy

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    "I often have people come and say “I did a lot of research.” What they did was they flipped through Our Kids and clicked different schools. It is easier to do that than a Google search."
    
    "One of the things about Our Kids is you look at the variety of schools there, it causes you to ask the question: who am I and what am I looking for? Then there are a range of schools that they can look at, and so it helps that initial decision."
    

    — Hugh Burke, Headmaster, Meadowridge School

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    "There’s a lot out there and I think it can be overwhelming, so if more schools were part of this and they fall into these categories that then parents can learn about, it just narrows the field and helps families find the school that’s right for them."
    

    — Elizabeth Calderon, Assistant Head of School, Mulgrave School [video: 1:13]

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  "If I’m going to partner with someone on marketing our institution, I want to be partnered with the best. There is no question that in the independent school marketing landscape, Our Kids is second to none."
  

  — David McBride, Vice-Principal of Enrollment Management, Upper Canada College
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    If there’s a new school starting out, I would say start with Our Kids before you think of any other campaign. In the end, it would be the best thing for your budget because you are investing in something that’s proven and I can say without hesitation that is our best marketing tool."
    
    "I would say that Our Kids was the main factor and the success of us filling up our classrooms. We built a great school and we knew that we had a great team. But we need those families and those children in the classroom and Our Kids brought them to our doorstep."
    

    — Gino Falcitelli, Head of School, La Villa Montessori

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    "You have to invest in marketing every single year. You have a whole gamut of options, but if you really want a cost-effective solution, then it’s Our Kids. Hands down."
    

    — Susan Goode, Principal and Founder, GlenOak Academy

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    "Our Kids is often ahead of the game. That’s where we’ve seen incredible value with Our Kids. It’s #1 for marketing every year."
    

    — Amanda Dervaitis, Founder, Summit Micro School

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    "There’s no one that does what Our Kids is able to do. There’s no one that reaches families the way Our Kids reaches families. I don’t think there’s anyone that tries to get to know the schools and really tries to profile the schools and provide that information for families in the same way that Our Kids does. As we enter the new reality, I think of the world today, that online piece, that’s how families are going to find out about us. Having a strong presence on the Our Kids website, for me, it’s an absolute no-brainer."
    

    — David McBride, Vice-Principal of Enrollment Management, Upper Canada College

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    "Our Kids really allows our school to be seen in comparison with other schools that are in the area. I think it provides a really solid platform for getting parents to move from [Our Kids] to our website."
    

    — Barbara Smith, Principal, The Giles School

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    "Word of mouth is an initiator. Now the other question is what other forms of support that are there….Our Kids is easier than a Google search."
    

    — Hugh Burke, Headmaster, Meadowridge School

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  • 
    "I have always found that Our Kids’ digital strategy is by far one of the best that we’ve seen. In terms of SEO and ranking in Google."
    

    — Elizabeth Calderon, Assistant Head of School, Mulgrave School