Video is a powerful tool that showcases, promotes and clearly identifies the unique nature of an organization, creating a sense of excitement and conviction among viewers.

Video promotion provides visual imagery with the inherent ability to communicate a strong message and turn an uncertain parent into a convinced parent.

Why Video

"64% of users said they take direct action (visit a website, visit the facility or do an online search) after viewing an online video."

—AOL/Google Online Video Survey, Conducted July 9 to 15, 2007

"The Wharton School of Business showed video increases comprehension and retention by 50% versus a live presentation"

"More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them."

—The Pew Internet & American Life Project report, July 2007

Here are some effective ways to use video: