Our Kids families are young:

• 98% of parents are between 25 and 54
• 96% have at least one child aged 12 and under

Our Kids families have high household incomes:

• Average HHI of $171,000

They are highly educated and hold excellent positions at work:

• 78% identified their occupation as a Manager/Professional/Owner

Our Kids families are financially committed to their children’s development:

• Average annual private school tuition is $14,000*
• Average one-week residential camp fee is $1,000*

They are 62% more likely than the average to invest in an RESP

73% of our readers are female. They typically do the preliminary research before making the final decision with their partners.