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camps.ca & ourkids.net/camp
Summer camp marketing doubled
Camps.ca and ourkids.net/camp are the top resources of information on summer camps and programs in Ontario and Quebec.
With profiles of hundreds of unique summer programs for kids and teens, the websites are the best way for parents to plan
their children’s summer activities.
Summer camps reach double the online market with Our Kids.
 Site Features
- Choosing a camp that is right for your child
- Financing advice and tax credits
- Packing list and preparing a first time camper
- Camp category sections: day, residential, sports, arts, dance, special needs, family camps
- Advanced search and interactive map tools
- Community section, parent-to-parent, camper zone and blog
- Videos, photo galleries
Our summer camp marketing initiatives grow more robust every year.
Online marketing: Key Facts
| Annual visits: |
330,000 (115,000 for camps.ca; 215,000 for ourkids.net camps)** |
| Pageviews: |
1.3 Million (455,000 for camps.ca; 845,000 for ourkids.net camps) |
| Growth: |
20% increase in 2011 over 2010 to camps.ca (Jan through June) |
| Camps.ca launch: | January, 2009 |
*All data based on Google AnalyticsTM.
Because Google Analytics only uses sampling and can be blocked by some users, numbers may actually be much higher.
**Compiles data for the one year period from July 1, 2010 to June 30, 2011.
Traffic on ourkids.net based on web traffic from all search engines for search terms containing "camp."
Pageviews from ourkids.net are all urls that contain the word "camp." All other pages (e.g. troubled-teens.php) are excluded.
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