How to communicate during times of change
Wednesday, Dec. 1 at 1:30 p.m. EST
When circumstances change, and when our fancy marketing campaigns fail to perform, we must revisit basics. In this webinar, rather than introducing you to a new tool or a mindset, we’re going to discuss some of the classic consumer behaviours during times of uncertainty, and how to leverage them to our advantage.
You’ll learn:
- How to pick your camp champions—who is speaking as your camp representative?
- How to use effective storytelling to build your brand awareness.
- How to convey stability through your messaging. Camps had to maintain consumer confidence and convey stability during the pandemic. Here’s how they did it and how you can do it.
This will be a 45-minute webinar with 15 minutes for questions and discussion.
About the speaker:
James Shi is the marketing manager and resident marketing lecturer at Our Kids Media—a platform that helps families find the right camps and programs for their kids. In the last three years, James has conducted a number of seminars and webinars for education professionals and business owners on topics such as branding, storytelling, marketing technologies, and best practices.