The Savvy Marketer Series 2021

Starts on Wednesday, June 9 at 1 p.m. ET

In partnership with  

To many, marketing may feel like part arcane science, part ingenious creativity, with a dash of frustration and luck.

Marketing isn’t easy to define. Some view it as advertising, while others see it as lead generation. Some may scream SEO when they hear about marketing, while others quietly update their paid search campaigns.

Marketing is none of the above and all of the above. A savvy marketer has a deep understanding of the people he or she is trying to serve. He or she understands their needs, their pain points, the questions they want answered, and the optimal times to answer them.

  • A savvy marketer gives you the most bang for your buck.
  • A savvy marketer elevates your brand and your vision in the industry.
  • A savvy marketer drives well-matched prospects to your doorstep.

You too can be that savvy marketer.

Through this webinar series hosted by Comfort Life, we aim to help you become that savvy marketer.

Our webinar mini-series contains two episodes, with the second building on the first, creating a complete marketing framework one step at a time.

This rare learning opportunity is available to you for free. Registration is time-limited, so hurry over and book your slot.

Register for the Savvy Marketer Webinar Series

Webinar #1

How do prospects choose retirement options?

Wednesday, June 9 at 1 p.m. ET

In our first webinar of the series, we’ll lay the groundwork by introducing you to a framework most of the families and prospects use when choosing retirement options. We’ll identify the major decision-making stages as well as the likely activities that happen within each stage.

You’ll learn:

  • What the buyer’s journey looks like
  • What prospects do when they’re researching you
  • Three types of buyer-research: passive, active, and semi-active

Webinar #2

The stories not told by your marketing metrics

Wednesday, June 23 at 1 p.m. ET

Why do some prospects who visit your website complete an inquiry form while others don’t? Why do some spend hours reading your community’s information, while others skim? What’s the difference between direct marketing, brand marketing, and research marketing platforms? Understanding what prospects do prior to visiting your website allows you to position content in a context that can drastically improve its effectiveness.

In our final webinar of the series, we’ll go through several scenarios that’ll help you understand how families and prospects at different research stages differ in their browsing behaviour, and how you can best capture them.

You’ll learn:

  • Hidden trends from your metrics
  • Intent behind your prospects’ searches
  • How to improve your content to better convert families at specific stages of your buyers’ funnel

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