Uncommon Advice on
Measuring
the Results of Your School Marketing Campaigns
Many schools mismeasure their marketing—and don't know it. The problem is they use marketing "best practices" that are generic, and not specific to marketing schools. Yet school marketing is unique in fundamental ways. And when schools don't account for this, they underperform in their marketing in predictable ways.
The school ROI book is written for school marketers, by school marketers. It conveys novel, big-picture insights that you’re bound to appreciate in your professional role. And it gives your school better tools to measure results.
“Should be required reading …
Key #11 should be taped above every marketing/admissions director’s desk.”
—David McBride, Former vice-principal of enrolment management, Upper Canada College
"Thought-provoking—and ultimately persuasive.
It may change how you think about your job."
—Elizabeth Calderon, Assistant Head of School, Development, Mulgrave School
“Invaluable for school heads …
Packed with sharp insight. Articulates a clear vision of school marketing strategy that’s both high-level and easy to read.”
—Hugh Burke Education Leadership Consultant and former Head of School, Meadowridge School
Get a FREE copy of
the ROI Book