Comfort Life Insider Report

In the first new-look Insider, we're asking for your outbreak stories, sharing new changes to the way you view your metrics, and more!

Jim Huinink
Editor, Comfort Life
March 2020

This is our new-look monthly Insider which marks a slight shift in focus. We’ll still use this space to highlight some of the things you need to know, such as the note below about your new Comfort Life campaign analytics portal. But we’ll also use this space to highlight the broader perspective of what we and our members are involved in, such as projects we’re working on, developments in the senior-care marketplace, and ideas that we think you’ll be interested in.

During this rapidly evolving COVID-19 situation and the elevated risk to older-adults, we want to extend our gratitude to you for all you're doing to keep Canadian seniors safe during this difficult time. In the COVID-19 statement on our website, we link to corporate and individual statements. If you'd like to share your statement with our community, please send us the link and we'll add it.

We’re taking the outbreak with the seriousness it warrants, but it’s also an opportunity to reach out in an important way. We’re launching a new section on ComfortLife.ca featuring ways in which retirement homes are helping and protecting seniors in their care during this pandemic. Share your great moments with us, showcase how residents are staying connected with family, or highlight your dedicated staff. Please share your stories with me directly at [email protected]. We're also interested in hearing about your policies regarding tours and how you're handling move-ins.

Our member services manager, Urjita, will be in touch with our feature updates, and James, our marketing manager, will write from time to time about upcoming Marketing Academy events and webinars. For the rest, and some great stories too, you’ll find it here.

In other news

Campaign Analytics: You can now log into your c-panel dashboard and access your brand engagement metrics through Comfort Life at any time, without having to wait for this communication. Once logged in, simply click Analytics in the top navigation.
Membership: Renewal for your Oct 2020 - Oct 2021 Comfort Life membership opens in April and we have an extra special bonus for you. Keep your eyes out for packages coming soon to you (electronically). In the meantime, have a look at the last 12 months and what’s to come for 2020 in our Comfort Life Annual Report.
Call for Stories: Contribute stories about how your community, staff and the seniors in your care are doing. Share how you're keeping safe, keeping upbeat and encouraging solidarity. Send your updates, photos, blog post links, or videos to [email protected] or tag @ComfortLife.ca on Facebook and we’ll reshare or post in our look at retirement home living during the outbreak.