Jim Huinink Editor, Comfort Life May 2020

One way to get through our current challenges is to refocus daily on what you can do. This practical, cross-cultural wisdom is described nicely in Masanobu Fukuoka’s One-Straw Revolution. Don’t get trapped in working for the sake of work, he cautions, but “simply focus on what needs to be done.” It’s a familiar yet worthwhile reminder. Daily refocus on what’s practical will help you capture some Zen moments and rekindle joy in what you do.

In this unscripted shift to an increasingly virtual world, Comfort Life offers tools to help you do what needs to be done. You can now add a banner saying Book a Virtual Tour to your ComfortLife.ca profile, and welcome virtual meetings with prospects. Several communities have already added this option, and we list all retirement homes with virtual tours. You can also add a virtual open house in c-panel. Ask your account manager for more details.

We continue to spread good news stories. In April, our website reached 50,000 Canadians who still find us at the top of search results, and continue researching retirement and care. We’re pleased to be a part of an industry that is responding to, and growing from the crisis, as seen by the launch of the Senior Living CaRES Fund early in May.

• May 15^th Membership renewal special : Thank you to all member communities that have renewed their Oct 2020-Sep 2021 memberships, to take advantage of the free Manager's Insight Video ($1800 value). If you’re one of the few that hasn’t, there’s still time. This offer is valid until Friday, May 15^th. Please contact your account manager today.
• Our webinar series continues: We've brought together industry leaders to help you continue marketing during COVID-19. If you missed our first webinars on “How to keep in touch with prospects during the pandemic" and "How to handle the COVID-19 marketing squeeze," watch the recordings here. The last of our series, “How to Keep Staff Happy,” featuring Heather Maxwell, is happening on May 19^th. Register here.
• Coming soon: A new "life during COVID-19" tab will appear on your Comfort Life profile. How you handle and respond to this situation will shape perceptions with prospect families. This section will help you share good news from your community in the midst of quarantine. Watch your inbox for more updates. In the meantime, please continue to share your stories and posts with us by emailing [email protected] or tagging @comfortlifeca in your social posts.

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