Jim Huinink Editor, Comfort Life August 2021

What does it really mean to think big? We believe it’s about looking at a big picture of where you’re going while taking measured steps in that direction. With the upcoming release of this year's Comfort Life  annual retirement guide, our biggest edition ever, we offer readers more options than ever, while renewing a focus on the invigoration people feel in retirement communities like yours. Add to that, the continually growing traffic to our website, and our big dreams, set forth five years ago, are coming to fruition. Comfort Life is set to be the key influencer, as more Canadian seniors look for retirement living, putting the pandemic behind them and living in an abundance few of them dreamed of.

This year’s Comfort Life magazine will shift toward an imperative tone. Canadian families need to educate their older loved ones about the incredible life change they’ll undergo in a community like yours. Pair that message with a look at the average Canadian senior’s home equity, and we think it’s an airtight argument that every homeowner over 70 owes it to themselves to look at retirement living. We’re returning to a focus on the revitalized social life, personal passions, good eating, physical fitness, and overall happiness people experience after they make the move. There’s a pent up demand for retirement housing caused by the fear the pandemic induced, paired with an increase in vigilance about choosing the right community in the wake of the unfortunate narrative that emerged in 2020. People looking for a trusted source will find it with Comfort Life.

We’d like to welcome this month’s new members!

• Berwick by the Sea
• Berwick Comox Valley
• Berwick House
• Berwick On The Lake
• Berwick On The Park
• Berwick Qualicum Beach
• Berwick Royal Oak
• Cavendish Manor
• Lanes Retirement Living
• Origin at Spring Creek
• Park Place Seniors' Suites & Retirement
• Promenade Seniors' Suites & Retirement Residence
• Ravines Seniors' Suites & Retirement Residence

Correction: last month, Sweetgrass by Optima Living was listed as Sweetgrass (Slave Lake).

• James Shi and ORCA CON 2021. Comfort Life marketing manager, James Shi, will present at the annual Ontario Retirement Communities Association (ORCA) conference. He’ll share “Insights on Prospects’ Changing Behaviours and How to Better Engage Them.” Webinar viewers will learn how consumer needs and search behaviours have changed and what teaching can be applied to marketing, to increase your occupancy. The event, from October 5 to 7, 2021, will be online only, as announced on August 18.


• New option: Independent Apartments We've expanded Lifestyle Options on your profile, to provide a new option for members offering independent apartments (no meals/services included). Log in to your Comfort Life cpanel to add independent apartments to your print and online profiles now. We already receive about 20,000 visitors annually looking for information on this specific topic, and we’ll be rolling out website and content updates for visitors in October.
  
  Important dates:
  • Print Profiles due August 26: Your ⅓-page community profile in the upcoming annual guide is due no later than Aug 26. Please submit copy through your control panel and/or review it for any errors (including spelling and grammar) to make sure it accurately and fully represents your community.
  • Family Insight Video booking, August 30: Communities that booked before our early-bird deadline and have yet to book a Family Insight Video interview, please do so this month. These videos will provide powerful testimony to the transformative power of your community and why prospective families should choose it.

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