Comfort Life
 
Jim Huinink - Editor

Jim Huinink
Editor, Comfort Life
May 2021


I’m impressed with the vibrant communities you create, the unique programs you run, and the lifestyle of people living in retirement across Canada.

We continue to work diligently to provide Canadians with news that disrupts the prevalent story, and we want to showcase your best and brightest. We invite you to share your heartfelt stories, passionate people, and recent innovations that demonstrate your community’s resilience and vitality. We'll share these on our website, and through monthly newsletters and social media posts, with the best being featured in our upcoming 19th annual Comfort Life Retirement Guide.

Share it with us!

  • Resident ambassadors and role models. Is there someone who speaks exceptionally well for your community or exuberantly takes part in activities?
  • Exceptional dining. Are there staff in your community who go above and beyond to make dining a great experience?
  • Engaging activities. Do you have a resident fitness guru or an activity that’s cherished by your residents?
  • Extraordinary generosity. Is there a senior who’s noteworthy for charity work or for reaching out to help others?
  • Quarantine move-ins. We’d love to hear from people who moved in during the pandemic and enjoy their new life. Alternatively, did anyone move out, then move back, realizing it’s the best place for them?

We invite you to submit original material, but you can also send me links to videos, blog posts, or news stories that exemplify your best. Share your ideas by May 31 to get first consideration for inclusion in a feature article for this year’s magazine, home delivered to 300,000+ families. If a senior or staff member fits a category above, please get their permission, then reach out to [email protected], and I’ll take care of the rest.

 

In other news

  • Website traffic breaks records: Year-over-year traffic to ComfortLife.ca continues to grow significantly. Through the first four months of 2021, we’ve received 333,413 visits, on target to reach 1 million visits this year. ComfortLife.ca dominates Google search results for keywords and phrases critical to your business, delivering results in the most cost-effective way.

  • Enhance your trust with users. You can increase your brand strength by adding a “Trusted by Comfort Life” icon to your website. Research shows that this can increase inquiries from your website by 17%. If you don’t have this trust icon on your site, you might be missing opportunities. Find the Link to Us code here.



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