Jim Huinink Editor, Comfort Life November 2021

In recent years, video has taken increased precedence in online marketing. According to Cisco, online video makes up more than 82% of all consumer internet traffic, 15 times higher than just four years ago. Certainly the pandemic has played some role in that surgence, but the trend is at least 16 years in the making, since YouTube’s launch.

Video has always been part of ComfortLife.ca, but in recent months, we’ve added three separate interview series, totalling hundreds of videos. The latest of these is our series of Family Insight videos. This new addition to Insider reviews and perspectives on ComfortLife.ca profiles is yet another critical step forward in influencing Canadians choosing senior care. Prospective families on our third-party platform watch compelling testimony from others who’ve been “in the same boat” and have found happiness in our member communities.

The profile addition includes a short synopsis of each family’s story (still being added), touching on the difficulties they faced in caregiving, the challenges of touring communities, and the relief they’ve found in retirement homes. The interviews themselves are focused, of course, on families’ experiences with member communities, presenting responses to questions we asked.

This includes things like:

• What they appreciate most about the community
• Discussion of a favourite outing, social event, staff member, or amenity
• How their own and their loved one’s lives have improved since moving
• What they would tell other prospective families

There’s much more in the interviews, each filled with distinct responses that are often movingly candid. As Comfort Life moves ever deeper into influencing retirement living researchers, we become increasingly trusted by families and seniors. That benefits all our members. Canadians deserve to know how wonderful communities like yours are, and to trust in the care and lifestyle you offer. Members who missed this opportunity can rest assured that there will be others in the future, as we move forward with a mandate to not only influence Canadians’ choices but also inspire people to seek senior living.

• Newsletter update: in the spotlight. We’ve upgraded the Comfort Life newsletter, as seen in this month’s version, updating the navigation and adding an ‘In the Spotlight’ section. These spotlight stories, also promoted across hundreds of highly visited pages on our site, provide space for brands like yours to offer sponsored content to a targeted audience. Contact us today to learn more about how to feature your brand and story through a native ‘In the Spotlight’ campaign.


• Even better mobile experience. We’re constantly fine-tuning and optimizing our platform. This month, we increased the size of calls to action (CTAs) on member profile pages (mobile versions), making it even easier for older Canadians to engage with you. This year to date, we’ve reached over 300,000 users on mobile phones alone.