| Jim Huinink
Editor, Comfort Life
September 2021 |
We’ve just completed work on The 19th annual Comfort Life Retirement Guide, being distributed nationally next month in Vancouver, Calgary, Toronto, and 100+ cities and towns across Canada. It’s our biggest, best, and most beautiful magazine yet. We also see greater value in our national presence than ever, in a culture that’s additionally fragmented due to the ongoing pandemic.
Carol Tong is one family member recently interviewed for our family insight series, who discussed how “all three of us siblings are remote” from her dad’s home at Courtyard Gardens - Verve, in Richmond, BC. Her family is typical of many others spread across the country—and around the globe. The value in being seen in a nationwide publication improves your credibility with prospective families like hers, especially those who are in the research process. When remote families use Google to research retirement homes in your city, they discover it on ComfortLife.ca, where Insider Perspective videos and third party reviews, etc., increase their confidence. Google Analytics shows that people from out-of-province make up a significant percentage of traffic to regional pages (anywhere from 35-45%, depending on which province), and they’re as deeply engaged with our content as those from your city or region. Comfort Life’s national reach broadens your audience by as much as 81%.
In this year’s magazine, that national audience will view a message that counters nearly everything that’s been said about retirement homes over the past 18 months. You’ll be proud to be included in a magazine showing Canadian seniors living their best life in a retirement community, presented in photography and stories from across the country.
Below are some previews of what Canadian seniors, 55 plus and families will discover.
We’re impressed with the joy and happiness we were able to share in feature articles, full of anecdotes and stories provided by the people in your communities. Thank you for creating wonderful environments where seniors love the staff and friends, testify to the deep engagement they feel, and find contentment and comfort. You made our job easy!
We hope you look forward, as we do, to seeing the 2021 Comfort Life Retirement Guide, distributed nationally, starting October 19th. Mark the date on your calendar.
