Comfort Life
Jim Huinink - Editor

James Shi
Lecturer, Our Kids Media
August 2022

Seniors, families and prospects rely on Comfort Life for more than just discovering new options. In fact, many of our readers and website users use both ComfortLife.ca and our print Retirement Guide specifically as a reference guide when making their final decision.

I recently spoke with Lina Saba, director of sales & marketing at Park Place Seniors Living. She told me an intriguing story that illustrates just one of many ways prospects use Comfort Life. Here it is, loosely paraphrased:

Cheryl, our manager in Maple Ridge here in the Lower Mainland, told me that she recently had a tour. On the tour, the family member—let’s call her Anne—was asking a lot of really specific questions. Anne also knew exactly who Cheryl was, referring to her by name.

A bit troubled by this, Cheryl asked Anne how she knew so much about the community. To her surprise, Anne said that she had watched her Manager’s Interview on Comfort Life, and had also taken a ton of notes from the community’s Comfort Life profile. Anne told her she was impressed with the tour, as it reinforced what she learned from Comfort Life.

Anne came to the community with a broader perspective than most, and the tour served to deepen her confidence in Maple Ridge. “It was really cool that people are coming to tours armed with so much information,” says Lina. “That allows us to better understand their specific needs and offer recommendations.”

We know there are many options out there for lead generation. However, tools that demonstrably influence final decisions are rare. By working with communities, associations (we’re members of BCSLA, ASCHA, ORCA, and more), and seniors at large, we continue to move Comfort Life forward as the destination for retirement living and care options.

What stories have you heard about your residents or prospective families using Comfort Life? We’d love to hear from you. Please email our editor, [email protected].

 

In other news

  • New ComfortLife.ca profile coming soon. We have a robust prototype of the new Comfort Life profile. We’re excited by things we learned from users and we look forward to launching a profile that will address people’s questions and concerns in a richer, expanded format.

  • Send stories and photos for the 20th annual Comfort Life Retirement Living Guide. Thank you to the many communities and marketers who have shared inspiring stories with us for inclusion in this year’s edition magazine. The call is open for:
    • Stories about the renewal of social activities in your community and how that impacts residents in your care.
    • Stories about seniors who make your community better, whether that’s through everyday activities or through something noteworthy.
    • High-quality photos of life in your community.

    If you have a story or content to share, or a resident gifted in speaking about life in your community, please email [email protected]. Please share links to photos (using Google Drive, WeTransfer, DropBox, etc.) with Jim and our designer, Alodie.


  • Reminder: Book your Family Insight video to drive move-ins if you’re a Gold Member and haven’t already done so. These videos, along with the hand-curated highlights of them we’re adding this year, will provide powerfully personal, relatable testimony to the value that your community offers both families and their loved ones.

  • Your Comfort Life print profile is part of your brand. All Comfort Life members receive a ⅓-page community profile in the magazine. Please submit clean copy through your admin panel. We also want to remind members to review previously-submitted print profile content to ensure all spelling and punctuation errors are removed, so that your brand is well-represented.
 

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