At the Together We Care conference, Comfort Life’s James Shi presented insights and best practices on the power of activating your network of storytellers—your residents, staff, partners, and resident families. The topic was of high interest given that more than 90% of Canadians are looking for authentic reviews and external validation of every choice they make in products or services.
Discussing this with members and industry leaders face-to-face (for the first time in a long time) was fun and exciting, but we were also assured that Comfort Life’s new multi-page reports give people the certainty they’re looking for. “I should have moved earlier” is something we still hear too often. Of course, moving to a retirement community is a huge personal challenge for seniors and families. And the buyer journey is long and complex.
While information on your own website is valuable, prospects always want information beyond your owned media. Stories that are relatable and richly textured resonate more deeply with seniors and families when found on a third-party source. Similarly, brand stories like founding stories and customer success testimonials are great, but typical. Transformational stories, however, help assure people that the big move they’re considering will indeed improve their lives; they crave this assurance.
Comfort Life gives your storytellers the chance to share testimony that’s both resonant and transformational. And these stories give your prospects the information they’re looking for when making a retirement living decision. Here’s how:
- Video interviews: We interview a resident or resident family member to tease out the details of their experience with your community (view examples).
- Written reviews: You can collect 8-point written reviews from residents or resident family members, complete with star ratings. Add as many reviews as you like (view example).
Use these features to help more people confidently move forward into the life you offer in your communities.
