ComfortLife.ca gives our member communities a powerful alternative online presence that influences people in ways your website can't. When making retirement living decisions, families want insight from a credible independent source. We provide context on how your community fits within the greater landscape of retirement living. We engage people on your behalf, giving them unique insight through interviews with residents and families, detailed reviews, and comparison tools that highlight your unique value. It’s an authoritative medium like no other.

But we’re not stopping here. Your ComfortLife.ca profile is getting an upgrade to deepen this third party validation prospects crave. Three changes will make your presence on our site an increasingly powerful communication channel for your brand. Here’s a look at what’s coming up:

• User-submitted reviews will be featured in a full separate page on your profile. Here, residents and family members will offer detailed responses on the following:

  These questions guide them to explore their experiences of the following aspects of your community:

  • Overall experience
  • Amenities and suites
  • Staff
  • Residents and community life
  • Activities and services
  • Care and medical attention
  • Food and drink
  • Moving in

  This multi-modal format allows them to fully articulate their experiences, drawing out nuances, and sharing specific anecdotes. We encourage you to work with families or residents within your community to fill out a submit a user review here.

• Brand identity responses give you an opportunity to articulate your community’s identity, distinctness, and fit with prospects. They’ll make your job easier by giving prospective residents a full picture of who you are, presented on our trusted platform. Login to your Comfort Life admin panel and submit brand identity responses here.

• Hand-curated highlights of insider videos will be featured on Gold members’ profiles as a new video-article page. In these, we feature the family insight or resident insight video with the most compelling and relatable comments and anecdotes highlighted for easy scannability. See a preview here.)