Comfort Life

Jim Huinink - Editor

Jim Huinink
Editor, Comfort Life
September 2023

 

Comfort Life Guide to Retirement Living

The 21st annual Comfort Life Guide to Retirement Living will be distributed in October in The Vancouver Sun, The Calgary Herald, The Toronto Star, and The Globe and Mail. We provide Canadians with a no-nonsense guide that helps them make the best choice possible. Here’s what they’ll find in the magazine:

  • “The benefits of joining a retirement community” lists 14 key benefits including social interaction, safety and security, an enhanced lifestyle, maintenance-free living, health care access, no more housework, great food, and seven others.

  • “The decision to join a retirement community” looks at objections seniors might have, with responses. We give advice from experienced transition experts on how families can address the senior care issue with parents and loved ones. It includes tips for having a calm discussion and even what to say.

  • “Managing the cost of community living” gives readers easy-to-use tools that compare their current costs to senior living and calculate how long they can afford it.

  • “Exploring the range of lifestyle options” looks at all care and lifestyle options, with details that clearly define each.

  • “Choosing the right community” looks at four stages of researching retirement living. Then there’s a checklist of what to look for and questions to ask staff about the community and costs. Finally, we provide tips from experts on what to look for, mistakes to avoid, red flags, and moving easily.

  • “Retirement living directory” lists you alongside other member communities.
 
 
 

In other news

  • Respond to brand identity questions. We’d like to remind you that brand identity responses truly distinguish your community on our platform. They engage prospects at any stage of their research, video responses being especially eye-catching. The Lodge at Valley Ridge in Calgary has done a great job of posting engaging answers. We invite you to prepare beforehand, then answer them in both text and video.

  • User Review Tool Kit. As a member of Comfort Life, you have access to our User Review Tool Kit. These reviews offer a powerful way to showcase the experience of your residents and families. As an example, take a moment to read the Review of Magnolia Gardens by Hilary O, Resident. We encourage you to explore and capitalize on this resource to demonstrate the value of your work and the satisfaction of your community.
 

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