Comfort Life

Jim Huinink - Editor

Jim Huinink
Editor, Comfort Life
February 2024

 

Now 16 years young, ComfortLife.ca has grown to more than 3200 web pages, plus our comparison tool, advanced search, blog, and ebooks. In the past year, we reached 23.3 million people on Google (the number of times a link and short description was shown to families.) However, success is a continuous journey.

With that in mind, we’re thrilled to share the relaunch of 691 of our main landing pages, including advice articles, pages about care types and retirement homes in cities nationwide, profiles of retirement home associations and companies like yours, and informative articles about costs, finances, moving, and other concerns directly related to senior living.

Here's what you can expect from these revamped landing pages:

  • Enhanced User Experience: Our redesigned pages feature clear and intuitive navigation. The clear table of contents lets users immediately find the information they’re looking for and see topics they might not have realized they needed to know.
  • Foregrounded Insider Perspectives: We're committed to sharing unique insights and perspectives. Listings now highlight communities with video interviews as well as reviews.
  • Reinforced third-party authority. Landing pages now prominently label your profile as a report with exclusive details and insights available only on ComfortLife.ca

These enhancements, highlighted in the screencap below, underscore our dedication to increasing the value you receive from membership, and ensure that ComfortLife.ca remains the premier destination for retirement living guidance in Canada.

 

Improved landing pages increase the value of your membership

 

 
 
 

In other news

  • Families love our video interviews. Video interview pages on ComfortLife.ca had 4,000 views in the past year. Average engagement was four and a half minutes but users watched full interviews on our site. The raw Zoom recordings make these authentic for families who are researching. Book your video today or contact your account manager to upgrade to gold.

  • Submit user reviews and gain more prospects. In-depth, personal reviews help prospects confirm your retirement home’s fit with their needs. We encourage you to work with residents and families to add reviews on ComfortLife.ca, where we explore their experience with eight different facets of your community. Submit new reviews here.
 

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