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Tools
Marketing is a big job. These tools are meant to help you work through the projects and challenges you face everyday. We recommend you save or print them off so you can refer back to them as often as you like!
Don't see a subject you'd like to learn more about? Please add it to our comment form here.
10-Step Checklist to Press Release Success for Retirement CommunitiesWriting a press release is valuable, and is an excellent way to get media attention and to connect with parents. Before distributing your release to the media, make sure you consider these 10 points to ensure you will get noticed. | |
Customer Service Experience ChecklistCustomer experience is the centrepiece of successful marketing. All your marketing efforts drive a call-to-action, which inevitably connects your consumer to a person at your organization. It is crucial that your team can deliver on the promises made in your marketing messages, and follow up to drive positive word of mouth referrals. This checklist will provide you with tips and activities you can work on as a team to ensure your messages are delivered across the organization.
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Optimize your Lead GenerationOne of the most common mistakes in marketing is losing leads. How do you capture leads; and where? Once you have leads, how can you follow up?
Download our Lead Generation information document for ideas, definitions and tips on how to optimize your lead generation efforts.
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Get the Most Out of SalesOur sales team is an important part of our business success. From generating leads to closing the sale, our Sales Tip document will provide you with key activities to optimize your sales success.
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How to Create a Facebook PageJumping into Facebook is a natural step when starting in social media; but there are many ways to approach Facebook. As a business, we would recommend a Facebook page where you and your audience can connect, engage and discuss elements of common interest. You can also promote your events and messages. Download this 8-step tool to get started!
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Creating a Pinterest AccountSocial content includes words, tweets, statuses, videos and pictures! Pinterest has become the go-to social network for people to share their photos for recipes, events, wish-lists, activities, books and so much more! Did you know that 97% of the users of Pinterest are women, and that PInterest drives more referral traffic then Linkedin, Google+ and Youtube combined? Download our tipsheet to make sure you are taking advantage of everything Pinterest can bring your business.
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How to create a Twitter ProfileOver 600 thousand Canadians actively use twitter every day. Eight percent of the world's population actively uses twitter every day. These are higher income users who are very tech savvy. How are you using twitter to engage with your potential audience? Download our tipsheet to best build your twitter profile.
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DOs and DON'Ts of Social MediaIf you're just getting into social media, or have been dabbling for a while, this tipsheet will help you understand how to best use Social Media. How can you, simultaneously build your brand and support others? Our Do's and Don'ts tipsheet walks you through this question and others.
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