| Jim Huinink
Editor, Comfort Life
April 2020 |
To paraphrase an old adage, “When times are good you should market, when times are bad you must market.” With that in mind, we’ve launched a COVID-19 marketing resources hub just for you. This growing web page pulls together tips, ideas and helpful links from a variety of sources. We want to inspire you with ways to keep your voice out there, amid all the competing messages. Many communities are doing a great job of spreading a positive message, but we can all find inspiration from others in the same boat. No Canadian platform has done more than Comfort Life to share how wonderful retirement communities are. We maintain that message through these times.
We’re using our platform and social media pages to steadfastly promote good things happening in communities like yours. We provide regularly updated pages on how retirement homes and home care make the best of social isolation and how communities protect seniors. In addition, Canadians can find advice on helping seniors in the crisis, protecting senior loved ones, and more pages we’ve added this month.
Amid all the unknowns you face right now, support from Comfort Life is one thing you can count on. The best message we can share with Canada, now, is that you’re doing your best to keep seniors in your care or community as safe as possible. We all know seniors are the most vulnerable, now. On the other hand, that generation also provides us with the most inspiring examples of how to take on tough times. Please continue to share your stories and updates with us.
