Editor's Desk

Dear Reader,

Since we began, Comfort Life has been positioned as a trusted, third-party source of information about retirement living in Canada. We’ve offered a valid, respected resource for those looking to get a sense of the landscape, to discover the breadth of their options and, ultimately, to find a community that meets their needs.

Much has changed in recent months, to be sure, but our objective—to provide assurance, insight, and options—hasn’t. Comfort Life members are using our platform as a means of connecting, offering online tours and virtual meetings, and of telling their story. This is indeed an opportunity, a pivotal moment from which Comfort Life and the retirement industry can grow. Together, we’re working to deliver an important message we know to be true: that not all communities are created equal; that community living offers advantages that can’t be found anywhere else; that community living is for more people than ever before.

Retirement communities are places not just for living, but for living better. That’s a message that Comfort Life, now more than ever, is uniquely positioned to deliver. We’ve had decades of experience operating in this space, and we’ve used those years to build the kind of trust that can only come from staying the course. We’re proud to say that, as a result, Comfort Life is this country’s most visible, most read, most respected source for information, reviews, listings, and perspective on retirement living. When readers choose to look beyond the headlines, they look to us.

In the weeks and months ahead, we’ll continue staying that course. Through our print and online publications, we’ll continue to assure our readers that not only do they have options, they have more options, and better options, than ever before.

As ever, the best way to connect with people is through real stories, real events, and real people. To that end, we’d love to hear from you. Email me with news and stories from your community and I’ll share them online and will include some in our upcoming newsletters.

Jim Huinink
Editor, Comfort Life