Comfort Life
 
Jim Huinink - Editor

Jim Huinink
Editor, Comfort Life
July 2021


We’re excited to be at the forefront of the growing buzz around the retirement home industry, as things begin to return to normal and we spread the good news about retirement living. Many of our members kept people safe throughout the pandemic, and we know communities continue to work hard to create an even more amazing lifestyle for residents. Our just-launched Inspiring Leaders series has been well received in the industry. People have told us they “watched every video” and enjoyed “hearing the different perspectives” or “heard some wonderful new ideas” and learned “how the landscape is changing across the country.”

Now’s the time that we’ve looked forward to for so long, and it’s even better than we thought. Thanks to real estate prices nationwide, the baby boom generation has more capital than many of them imagined they would. Communities like yours offer fun lifestyle and engaging activities in environments that are elegant, clean, and eminently comfortable.

Already over half a million people have visited our website in 2021, considering or fully engaged with the idea of moving into the oases you provide. We’re grateful to members and industry experts who enthusiastically shared their feedback on how Comfort Life supports their marketing and communication goals, calling it a “one-stop shop for people” (Jennifer Nicoll, Greenwood), “the source for seniors' living information across Canada” (Janice Miller, Bria), and complementing how we “keep coming up with new ideas” (Heather Green, Greenhouse Marketing). Reviewing these is a good reminder for all members, of the unique value we’re able to give members, as Canada’s #1 retirement-choice platform.

We’d like to thank our loyal members and welcome our recent new members (see below):

  • Amica at Windsor
  • Applewood Retirement Residence
  • Brighton Retirement Living by Esprit Lifestyle Communities
  • Chilliwack Lifestyles by Optima Living
  • Don Mills Retirement Residence
  • Gates of Bayview
  • Golden Pond Retirement Residence
  • Golden Sands by Optima Living
  • Grandview Retirement Living
  • Hamilton High Street Residence
  • Livita Barrington Retirement Residence
  • Luxstone Senior Living
  • Norman Manor by Optima Living
  • Origin at Longwood
  • Parksville by Berwick Communities
  • Riverwalk Retirement Residence
  • Sagecare 147 Elder Street
  • Shannon Oaks - Vancouver
  • Sifton Riverstone Retiree Apartments
  • St. Elizabeth Retirement Residence
  • Swan Evergreen Village by Origin
  • Sweetgrass (Slave Lake)
  • Wellington West Retirement Community by Signature
  • Whitehorn Village Retirement Community by Origin

 

 

In other news

  • Apartments update: An increasing number of members offer independent apartments within their communities—for seniors who want to live in a community with people their own age but don’t yet want any services. This new lifestyle option will display in the first tab under “Lifestyle Options,” and will broaden what members present to prospects on our site. This addition will be included in a foundational update to ComfortLife.ca, which will launch in the next few weeks.

  • Comfort Life print profile submissions are due: As a Comfort Life member, you receive a ⅓-page community profile in the annual guide home delivered to 300,000+ readers this October. Please submit your copy through your control panel. We also ask all members to please review the print profile you’ve submitted and correct all errors in spelling and punctuation, to ensure your community is described clearly.

  • Book your Family Insight video: We’ve been busily interviewing families for Comfort Life’s Insider Perspectives Video Series, to be added to profiles in the fall. Communities that booked before our early-bird deadline and have yet to book an interview, please do so now. These videos will provide powerful testimony to the transformative power of your community.

  • Submit content for the annual Comfort Life retirement guide: We’re still gathering stories and interviews for consideration in this year’s annual print guide. Thank you to those who’ve submitted content thus far. We want to hear from more of our members. Do you have the following people in your community?
    • People who praise the food and dining in your community.
    • Fitness and exercise enthusiasts from your community—anything exceptional.
    • Resident ambassadors who speak exceptionally well for your community.


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