Engage with prospects ready for retirement

Comfort Life is a cost-effective community-marketing platform that captures 100% of your audience in a way that’s more targeted, engaging, and cost-effective than any marketing alternative.

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  "Ethics, responsiveness, and innovation are extremely important. Comfort Life scores on all three fronts."
  

  —Heather Green, President and CEO, Greenhouse Marketing and Communications
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    "One of the most important things is how much you dedicate time and energy to giving back to the industry, to education, to being available for questions, for really helping team members understand the entire landscape."
    

    —Jennifer Nicoll, Vice President, Sales and Marketing, Greenwood Retirement Communities

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    "I had been doing some research on how we were going to increase our online performance and had really noticed that Comfort Life was the place to be."
    
    "We’re really being intentional about how we’re spending our advertising and marketing dollars and an online service like this really scratches the itch."
    
    

    —Janice Miller, Manager, Marketing and Community Relations, Bria Communities

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    "I find that having that third party website, laying out all of these types of homes in the way that it does, acts like a filter to help families, which really helps us marketers and sales individuals to give us those qualified leads."
    

    —Adam Cranley, former Business Development Specialist, Metta Lifestyles

You may be surprised to learn that the majority of our communities are always near capacity and well-established in their community—and for many, we are the only place they advertise.

All of these communities have a similar aim: to make more efficient use of their marketing resources. They also understand the value of being on Canada’s #1 retirement-choice platform.

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  "The conversion rates from the quality of leads that come through your website is very, very strong. It’s worth every penny."
  

  —Adam Cranley, former Business Development Specialist, Metta Lifestyles
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    "Comfort Life stands out above all of the other free and paid listings as just really being the source for seniors living information across Canada."
    
    "Often when you’re Googling different options for seniors living, it’s going to be a Comfort Life that’s the first thing that pops up as a natural link, not a paid ad. I’m always looking for what is not just paid and for what is organic."
    

    —Janice Miller, Manager, Marketing and Community Relations, Bria Communities

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    "Comfort Life brings them to the next level in terms of being far more sophisticated about generating leads and using web based lead generation as a tool."
    
    "As a result of one of our digital audits that we were doing, Comfort Life again comes up towards the top in terms of search ranking."
    
    "It’s a fantastic resource for your client - that is the person who is searching. If you can be associated with a fantastic resource that offers all kinds of information and tools to our client, then you build trust and credibility. But also you get your name up there in front of them."
    

    —Heather Green, President and CEO, Greenhouse Marketing and Communications

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Families that go online to research retirement living options end up on ComfortLife.ca. Comfort Life is the central platform families use to discover, analyze and decide on a retirement community. We reach families throughout their entire research journey and provide validation to their decision, making Comfort Life the most influential retirement-marketing channel available.

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  "They show the home not only from a statistical, information, data standpoint, but also from a feel, from heart by sharing stories. It’s a great one stop shop for people who are starting to look into retirement homes for themselves or their loved ones."
  

  —Jennifer Nicoll, Vice President, Sales and Marketing, Greenwood Retirement Communities
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    "It feels like it’s a reputable site for them, one that they can trust."
    

    —Mhairi Petrovic, Founder, Out-Smarts Marketing Inc.

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    "If I’m someone and I’m looking for my parents or my grandparents or a loved one, navigating through [Comfort Life] and finding the information that I need is very simple."
    
    "At the end of the day, that’s what we’re in this business for: trying to to help individuals find the right fit for their loved one and the information that they’re able to gather from Comfort Life definitely puts them on the right path at a very early stage in their search."
    

    —Adam Cranley, former Business Development Specialist, Metta Lifestyles

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    "The website tools for the ultimate client - for the daughter and the prospect themselves - the sheer depth and breadth of those is surprising. They keep coming up with new ideas."
    

    —Heather Green, President and CEO, Greenhouse Marketing and Communications

Families use Comfort Life for the information and tools we provide for two main reasons:

1. We give families a macro view of their options in context; we help families analyze, compare, and shortlist their retirement living choices, in a structured framework. This gives families and seniors a sense of confidence — having "surveyed the landscape" — they don’t get from looking at communities in isolation.


2. We also give them a deeper understanding of their individual choices. In our annual survey, 43% of our website visitors told us they already had a community in mind as they used our site. These visitors are using our site to validate their thinking and conduct more thorough research.

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  "In both cases, [Comfort Life] makes it easier for people to find what they’re looking for and it makes us stand out and it allows them to compare different residences, because ultimately we don’t want them to choose one of our residences if it’s not the right place for them. You want people to find the right accommodation for them."
  

  —Mhairi Petrovic, Founder, Out-Smarts Marketing Inc.
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    "In a rural area, it is easy to get known. However, the use of a product like Comfort Life in a market like that is usually the remote aspect for families. Urban is a bit different. There are so many competitors in an urban situation that it’s very hard to make an impact. The difference there [with Comfort Life] is distancing yourself from the pack a little bit."
    

    —Heather Green, President and CEO, Greenhouse Marketing and Communications

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    "If someone were to look up a Toronto retirement home without Comfort Life, they would get [overwhelmed with] options. [Comfort Life] really helps steer people to what matters most to them, being close to their mom and dad and kind of washing away that white noise of homes that really aren’t a good fit anyway."
    
    "It’s not just a small sample size. We have different types of markets that both received very high qualified leads that convert. For us, that’s well worth it."
    

    —Adam Cranley, former Business Development Specialist, Metta Lifestyles

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    "Langley is a very competitive market, dense population and lots of seniors communities. Out in Tsawwassen, it’s a smaller community. Comfort Life is sending us great leads in Langley and in Tsawwassen. It provides a great service for us."
    

    —Janice Miller, Manager, Marketing and Community Relations, Bria Communities

People who research retirement and care decisions online will end up on ComfortLife.ca. It’s the most highly trafficked platform families use to discover, analyze and decide on communities and care. We reach people throughout their entire journey and provide validation to their decision, making Comfort Life the most influential care- and community-marketing channel available.

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  "The great thing about our leads that come to us through Comfort Life is just how qualified they are. They come to us really well prepared."
  
  "It’s really nice for our residency coordinators to work with leads that come from Comfort Life because they’re ready to tour and they’re ready to take next steps. There certainly is nothing that compares to that."
  

  —Janice Miller, Manager, Marketing and Community Relations, Bria Communities
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    "I find that my favorite types of prospects are ones that are educated, because they know what they’re looking for. Instead of me constantly having to fish through and guide them on the conversation, the discovery calls and the lead process is much more straightforward."
    
    "When you look at other competitors like referral sources, at the end of the day, Comfort Life is a tenth of the cost for the amount of converted leads. That’s well worth it."

    —Adam Cranley, former Business Development Specialist, Metta Lifestyles

Comfort Life is an active partner with our member communities. We share knowledge to help members improve their own marketing, and we're constantly investing in adding new value to membership. Our annual retention rate is consistently near 100% over the last five years because of that

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  "The Comfort Life listing for each home shows up often on the first page, sometimes even above our own links.
  

  —Mhairi Petrovic, Founder, Out-Smarts Marketing Inc.
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    "I have been surprised at how robust the options are for expanding our reach through Comfort Life. The team is always coming back to us with ideas about extra content."
    

    —Janice Miller, Manager, Marketing and Community Relations, Bria Communities

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    "If you’re not on Comfort Life, take a second look. Definitely consider it. If you do weigh the costs vs. the qualified leads as opposed to other efforts where you’re spending your time and money on as a company or as your community, you’ll be pleasantly surprised."
    
    "When you look at other competitors like referral sources, at the end of the day, Comfort Life is a tenth of the cost for the amount of converted leads. That’s well worth it."

    —Adam Cranley, former Business Development Specialist, Metta Lifestyles