Comfort Life helps prospects make the right retirement living choices and helps retirement communities like yours achieve marketing goals not possible through traditional advertising.
Comfort Life offers you a uniquely cost-effective platform that captures and engages your entire target market. You’ll tell your story to thousands of prospects on Canada’s #1 retirement-choice platform, through both online and print, including a comprehensive 2,000-word profile on ComfortLife.ca. This means more families will discover you, consider you, study your information, and confidently choose your community.
Learn why 200+ providers use Comfort LifeOnly 1.2% of Canadians live in retirement communities.
With traditional advertising, up to 99% of your dollars are wasted on the wrong audience.
Most ads are brief interruptions that get ignored.
Yet to influence prospects on an important decision like moving, you need to engage them—meaningfully.
Prospects need full confidence to make a move, completely assured they’re making a good decision.
This can’t be achieved through your own website, traditional marketing initiatives, or mere word-of-mouth.
Virtue #1
Your market is narrow—roughly only 1.2% of the Canadian population. This means 99% of typical advertising doesn’t reach your target audience—prospects and their circle of influencers researching and looking for the best retirement community.
We, meanwhile, reach almost 100% of it. Virtually every prospect that visits ComfortLife.ca is actively researching retirement living and care options. And, if a prospect or family member is looking for a retirement community, they almost certainly use ComfortLife.ca.
Download a free local report to find out how many families from your region are actively researching retirement communities like yours.
Thousands of people from your market spend time researching retirement living options on ComfortLife.ca This offers you a uniquely efficient way to make more families aware—and more deeply aware—of your lifestyle options.
Families seeing you on our platform builds your brand equity. Over time, more of them will consider you based on your brand alone.
Building awareness is sufficient to market most products and services. But retirement living is different: a number of decision makers are involved, each spending a lot of time and energy studying their options. They research, compare options, read reviews, and get a better understanding of the fit for them.
Your challenge isn’t merely to make people aware of your community, but for them to develop a rich understanding of it. Comfort Life gives you the audience, context, and space to share your full story.
As a retirement community marketer, you want to generate inquiries, tours, and ultimately, move-ins. And Comfort Life certainly does that for you.
For example, a prospect might click directly from ComfortLife.ca to your website, contact you, and then request a tour. Or, a family might first learn about you through word-of-mouth, or your sign, and research you more in-depth through Comfort Life (and other resources), before requesting a tour.
Each member community is a partner. We're interested in relationships that are both sustainable and based on measurable results. Your performance is measured in concrete metrics, reported to you in real time, and we guarantee results. Book a discovery call to learn more about our money-back guarantee.
Book a discovery callComfort Life is not a luxury purchase. We provide the most cost-effective retirement community marketing platform that captures 100% of your target audience in a way that’s more focused, engaging, and easier than any marketing alternative.
Our 200+ members represent a broad spectrum of retirement living providers: large, small, expensive, inexpensive, urban, rural, corporate, independent, and more.
In fact, you may be surprised to learn that the majority of our members are small, have low vacancy, and are already known in their community.
All of these communities have a similar aim: to make more efficient use of their marketing budget and resources. They also understand the value of being on Canada’s #1 retirement-choice platform.
People that go online to research and find retirement homes and senior care will end up on ComfortLife.ca. Our website dominates search engine results for thousands of important keywords and phrases (meaning our site comes up as a top organic search result in Google, Bing, Yahoo, etc.).
Due to our vast reach, thousands of prospects and decision makers are using ComfortLife.ca every month to discover, compare, and choose communities like yours. In fact, Comfort Life is now the most influential retirement-choice platform in your community.
Download a free local report to find out how many people from your target region(s) are actively researching retirement lifestyle options such as yours.
"If you’re not on Comfort Life, take a second look. Definitely consider it. If you do weigh the costs vs. the qualified leads as opposed to other efforts where you’re spending your time and money on as a company or as your community, you’ll be pleasantly surprised."
We've doubled in size, every year, since we joined Comfort Life."
Janice Miller, Manager, Marketing & Communications Relations at Bria Communities
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“With Comfort Life, I didn’t need to start going to each website from cold. "I found that having a list of places with pictures and information was great. I just started going down the list, looking at each one, finding the ones that fit the criteria I was looking for, and then, making note of those and reading your summaries and getting a little background." — Tony Tighe, Calgary, looking for senior living for his mother living in B.C.
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“Comfort Life gave us a place where we could learn everything from an unbiased perspective. Here’s everything you need to know, up-to-date advice, and genuine information that’s organic and answers the questions I had. It was a relief to us. "You could look on the company website, but that's very tailored towards what they want you to read…you could use Google… let's be perfectly honest, you have bots that could lie on Google reviews.... [Comfort Life] gives us a good feeling when we approach communities because it just means full transparency. When you're putting your loved ones somewhere, you want to know as much information as you can. You want to know that it's the same [information about pricing, suites, etc.] whether it's on ComfortLife.ca or their site, that it's organic, honest, and genuine." — Angelica Aguilera, Toronto, looking for a retirement home for her mother
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“When you use Google you have to check link by link, website by website, so when I found Comfort Life, I stuck with it because it gives you easy lists. I'm a very map-oriented person, and I liked the fact that I could look at a region and see all the different types of homes there are and not need to look at each on the websites of each owner-operator… I also liked that I could search by each specific lifestyle like independent Living or Active Adult. "I had Comfort Life open for a month or two. I kept going back and kept looking at different residences. I'd go back and forth trying to figure out which one was a possibility and which one wasn't. I would go and tour one place and discover something or learn something and realize I've got another thing on my checklist to look for or reject. Then I'd go home and go through the tabs again." — Judy McDonald, Ancaster senior looking for independent living within 100km
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“The website was particularly helpful in actually shortlisting locations for us to reach out to… Not having any background in healthcare… this site allowed me to consolidate a bunch of different communities that were along the lines of what my family wanted for my mother. "Also, having a consolidated website to read reviews of other people's experiences… is incredibly helpful. There's so much you need to learn. So that's where your site is very strong." — Heather Pysklywec, Ottawa, looking for memory care for her mother in Alberta
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“I like that the price was shown up front and was obvious. If I go onto a retirement home’s website they usually ask to call for a quote. On Comfort Life, the prices are presented as 'starting from' then I can go back to the patient and say here is the base cost.” — Jasmine Nadarajah MSW, RSW, Community Support Worker, looking for suitable recommendations for her clients
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| Online Exposure | |
When people go online to research retirement and senior living options, they find ComfortLife.ca.
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| CONTENT | |
| Detailed brand profile (full profile) |
Your brand’s in-depth information includes photos, videos, and 2,000–4,000 words of structured content, covering your
Lifestyle, health & wellness, support services, and more
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| User reviews | Residents and resident families share key aspects of their experience with your community, including the suite details, programming, dining and social fit. These reviews provide prospects with an objective, inside perspective on culture, staff, and more |
| Take Comfort review | These brief reviews provide an objective, thumbnail sketch of your strengths, differentiating features, culture, and more. They appear on your full profile and the review hub, within our search tools and on our comparison tables. |
| PROMOTION | |
| Brand Synopsis (mini-profile) | We’ll show YOUR specific brand synopsis on ComfortLife.ca to prospects actively researching retirement living options. It will be showcased across our site:
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| Advanced Search | Be found where prospects search by location, types, cost, and more.
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| Comparison tables | Community information is presented in comparison tables and charts throughout ComfortLife.ca enabling targeted and engaged prospects to compare options (one-to-one and many-to-many) along key dimensions. |
| Events page | Promote an unlimited number of your key events and dates on ComfortLife.ca. They’ll appear on:
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| Block and newsfeed | Any time you add a story about your community, it appears on your full profile and on The Pulse of Comfort Life blog. |
| Digital magazine | Profile in the digital edition of our Retirement Living Guide. Includes your photo, logo, lifestyle options, rates, and more. Links directly to your website. |
| Print Exposure | |
| You’ll be profiled in our 19th annual Comfort Life
guide (a 100+-page magazine): the most referenced
retirement living resource in Canada. Our compelling
editorial and 170+ community profiles outline the
best options for seniors and older adults and help
them find the ideal fit for their next chapter in life Each profile is laid out in the same way, which allows parents to easily read and compare their options, while still leaving room for you to differentiate your mission and value proposition. |
| Social Media Exposure | |
| We regularly promote members using Facebook posts, tweets, and more. Engage with families through the Comfort Life social media community. |
| BONUS VALUE | |
 Family Review video You’ll be showcased in an Insider Perspective Video. In this 15-minute video interview, a chosen resident family will share their thoughts on your community, culture, experience and much more. We’ll feature your video on your Comfort Life profile, in our retirement living reviews portal and through our social channels and eNews. This video will come from Comfort Life—a trusted, authoritative third-party platform, and will be viewed as editorial rather than marketing. |
