Comfort Life helps prospects make the right retirement living choices and helps retirement communities like yours achieve marketing goals not possible through traditional advertising.
Comfort Life offers you a uniquely cost-effective platform that captures and engages your entire target market. You’ll tell your story to thousands of prospects on Canada’s #1 retirement-choice platform, through both online and print, including a comprehensive 2,000-word profile on ComfortLife.ca. This means more families will discover you, consider you, study your information, and confidently choose your community.Learn why 200+ providers use Comfort Life
Only 1.2% of Canadians live in retirement communities.
With traditional advertising, up to 99% of your dollars are wasted on the wrong audience.
Most ads are brief interruptions that get ignored.
Yet to influence prospects on an important decision like moving, you need to engage them—meaningfully.
Prospects need full confidence to make a move, completely assured they’re making a good decision.
This can’t be achieved through your own website, traditional marketing initiatives, or mere word-of-mouth.
Your market is narrow—roughly only 1.2% of the Canadian population. This means 99% of typical advertising doesn’t reach your target audience—prospects and their circle of influencers researching and looking for the best retirement community.
We, meanwhile, reach almost 100% of it. Virtually every prospect that visits ComfortLife.ca is actively researching retirement living and care options. And, if a prospect or family member is looking for a retirement community, they almost certainly use ComfortLife.ca.
Download a free local report to find out how many families from your region are actively researching retirement communities like yours.
Typical or traditional ads are generally ineffective. They interrupt viewers, lack context, and are often ignored. We, meanwhile, reach people when they’re maximally receptive to your message—when they’re actively researching retirement living options.
When people come to Comfort Life, they’re eager to hear your story. Since your message is relevant to them, seen as content rather than an advertisement, and you’re given lots of space to engage them (2,000 words of structured content), your information aids prospects and their influencers, regardless of where they’re located, in the task of choosing the right community.
Choosing and moving into a retirement community requires more than paid ads—it requires input from providers like you, close friends and family, residents, and experts. We provide everything your prospects need.
On Comfort Life, people research you on Canada’s most comprehensive retirement-choice platform—one trusted by millions of Canadians for nearly 20 years. When seniors, their adult children, grandchildren, or friends see you on Comfort Life, it makes them much more comfortable moving. Your community and brand will receive a “halo effect” of confidence you can’t get from traditional advertising.
In short, Comfort Life cuts through the marketing clutter and delivers your story to engaged people on an authoritative platform. This makes us the most effective way to market and drive sales.
Thousands of people from your market spend time researching retirement living options on ComfortLife.ca This offers you a uniquely efficient way to make more families aware—and more deeply aware—of your lifestyle options.
Families seeing you on our platform builds your brand equity. Over time, more of them will consider you based on your brand alone.
Building awareness is sufficient to market most products and services. But retirement living is different: a number of decision makers are involved, each spending a lot of time and energy studying their options. They research, compare options, read reviews, and get a better understanding of the fit for them.
Your challenge isn’t merely to make people aware of your community, but for them to develop a rich understanding of it. Comfort Life gives you the audience, context, and space to share your full story.
As a retirement community marketer, you want to generate inquiries, tours, and ultimately, move-ins. And Comfort Life certainly does that for you.
For example, a prospect might click directly from ComfortLife.ca to your website, contact you, and then request a tour. Or, a family might first learn about you through word-of-mouth, or your sign, and research you more in-depth through Comfort Life (and other resources), before requesting a tour.
Each member community is a partner. We're interested in relationships that are both sustainable and based on measurable results. Your performance is measured in concrete metrics, reported to you in real time, and we guarantee results. Book a discovery call to learn more about our money-back guarantee.Book a discovery call
Comfort Life is not a luxury purchase. We provide the most cost-effective retirement community marketing platform that captures 100% of your target audience in a way that’s more focused, engaging, and easier than any marketing alternative.
Our 200+ members represent a broad spectrum of retirement living providers: large, small, expensive, inexpensive, urban, rural, corporate, independent, and more.
In fact, you may be surprised to learn that the majority of our members are small, have low vacancy, and are already known in their community.
All of these communities have a similar aim: to make more efficient use of their marketing budget and resources. They also understand the value of being on Canada’s #1 retirement-choice platform.
People that go online to research and find retirement homes and senior care will end up on ComfortLife.ca. Our website dominates search engine results for thousands of important keywords and phrases (meaning our site comes up as a top organic search result in Google, Bing, Yahoo, etc.).
Due to our vast reach, thousands of prospects and decision makers are using ComfortLife.ca every month to discover, compare, and choose communities like yours. In fact, Comfort Life is now the most influential retirement-choice platform in your community.
Download a free local report to find out how many people from your target region(s) are actively researching retirement lifestyle options such as yours.
Janice Miller, Bria Communities
Jennifer Nicoll, Greenwood Retirement Residences
Karen Kotanko, Verve Senior Living
When people go online to research retirement and senior living options, they find ComfortLife.ca.
|Detailed brand profile (full profile)||
Your brand’s in-depth information includes photos, videos, and 2,000–4,000 words of structured content, covering your
Lifestyle, health & wellness, support services, and more
|User reviews||Residents and resident families share key aspects of their experience with your community, including the suite details, programming, dining and social fit. These reviews provide prospects with an objective, inside perspective on culture, staff, and more|
|Take Comfort review||These brief reviews provide an objective, thumbnail sketch of your strengths, differentiating features, culture, and more. They appear on your full profile and the review hub, within our search tools and on our comparison tables.|
|Brand Synopsis (mini-profile)||We’ll show YOUR specific brand synopsis on ComfortLife.ca to prospects actively researching retirement living options. It will be showcased across our site:
|Advanced Search||Be found where prospects search by location, types, cost, and more.
|Comparison tables||Community information is presented in comparison tables and charts throughout ComfortLife.ca enabling targeted and engaged prospects to compare options (one-to-one and many-to-many) along key dimensions.|
|Events page||Promote an unlimited number of your key events and dates on ComfortLife.ca. They’ll appear on:
|Block and newsfeed||Any time you add a story about your community, it appears on your full profile and on The Pulse of Comfort Life blog.|
|Digital magazine||Profile in the digital edition of our Retirement Living Guide. Includes your photo, logo, lifestyle options, rates, and more. Links directly to your website.|
|You’ll be profiled in our 19th annual Comfort Life
guide (a 100+-page magazine): the most referenced
retirement living resource in Canada. Our compelling
editorial and 170+ community profiles outline the
best options for seniors and older adults and help
them find the ideal fit for their next chapter in life
Each profile is laid out in the same way, which allows parents to easily read and compare their options, while still leaving room for you to differentiate your mission and value proposition.
|Social Media Exposure|
|We regularly promote members using Facebook posts, tweets, and more. Engage with families through the Comfort Life social media community.|
Family Review video
You’ll be showcased in an Insider Perspective Video. In this 15-minute video interview, a chosen resident family will share their thoughts on your community, culture, experience and much more.
We’ll feature your video on your Comfort Life profile, in our retirement living reviews portal and through our social channels and eNews.
This video will come from Comfort Life—a trusted, authoritative third-party platform, and will be viewed as editorial rather than marketing.