Our Kids helps families choose the right school, and helps schools like yours
achieve marketing goals not possible through typical advertising.
Now 24 years old, Our Kids offers you a uniquely cost-effective platform that captures and engages your entire target market.
You’ll tell your story to thousands of families on the #1 school-choice platform in Canada, through numerous online and print media,
including a highly structured 4,000-word profile on OurKids.net. This means more families will consider you, study your info,
and confidently choose your school.
Only 1% of Canadians send their kids to private school. With traditional advertising,
up to 99% of your dollars are wasted on the wrong audience.
Most ads are brief interruptions that get ignored. Yet to influence families on an important decision
like choosing a school, you need to engage them—meaningfully.
Families need confidence to choose a school—confidence they’re making a good decision.
This can’t be achieved through your own website, traditional marketing initiatives, or mere word-of-mouth.
Virtue #1
Your market is narrow—roughly only 1% of the population. This means 99% of typical ads don't reach your target audience—families searching for private schools.
We, meanwhile, reach almost 100% of it. Virtually every family that visits OurKids.net actively researches private schools. And, if a family is looking for a private school, they almost certainly use OurKids.net.
Download a free city report to find out how many families from your community are actively researching private schools like yours.
Thousands of families from your market spend time studying school information on Our Kids. This offers you a uniquely efficient way to make more families aware—and more deeply aware—of your school.
Families seeing you on our platform builds your brand equity. Over time, more of them will consider you based on your brand alone. You’ll then be able to set more ambitious goals, such as increasing your applicants and enrolments.
Building awareness is sufficient to market most products and services. But private schools are different: families spend a lot of time and energy studying their options
Your challenge isn’t merely to make families aware of your school, but for them to develop a rich understanding of it. Our Kids gives you the audience, context, and space to tell your school’s full story.
As a school marketer, you want to generate inquiries, and ultimately, enrolments. And Our Kids certainly does that for you.
For example, a family might click directly from OurKids.net to your website, contact you, and then enrol. Or, a family might first learn about you through word-of-mouth, and then research you more in-depth through Our Kids (and other resources), before enrolling.
For a deeper look at our key virtues and values, read Our Kids, Briefly
Your performance is measured in concrete metrics, reported to you in real time. We guarantee qualified families will study your detailed school information on OurKids.net a minimum of 800 times, annually. Or you get all your money back.
Book a discovery callOur Kids is not a luxury purchase. We provide a cost-effective school-marketing platform that captures 100% of your market in a way that’s more targeted, engaging, and influential than any marketing alternative.
Our 350+ member schools represent a broad spectrum of school-types: large, small, expensive, inexpensive, mainstream, alternative, and more.
In fact, you may be surprised to learn that the majority of our schools are small, full, already known in their community, and don’t advertise elsewhere.
All of these schools have a similar aim: to make more efficient use of their marketing resources. They also understand the value of being on Canada’s premier parent-school engagement platform.
Families that go online to research schools often end up on OurKids.net. Our website dominates search engine results for countless school-related keywords (meaning our site comes up as a top organic search result in Google).
Due to our vast reach, thousands of families are using OurKids.net every month to discover, compare, and choose schools like yours. In fact, Our Kids is now the most influential school-choice platform in your community.
Download a free city report to find out how many families from your community are actively researching private schools like yours.
| Online Exposure | |
When families go online to research their school options, they find OurKids.net:
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| CONTENT | |
| Detailed brand profile (full profile) |
We promote your school through in-depth information, including 2,000-4,000 words of structured content, photos, and videos—all covering your academics, curriculum, leadership, culture, tuition, and more. Sections of your full profile include:
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| User reviews | These in-depth reviews feature alumni, students, and parents discussing 10 aspects of their experience with your school, including academics, extracurriculars, and social fit. They provide families with an objective, inside perspective on a school’s culture, programs, facilities, traditions, administration, and more. Reviews appear on your full profile, on a dedicated review hub, in our comparison tools and tables, and elsewhere. |
| Capsule reviews | These brief reviews provide an objective, thumbnail sketch of your strengths, student population, academic programs, culture, and more. They appear on your full profile, on a dedicated review hub, in our many search tools, on our comparison tables, and elsewhere. |
| PROMOTION | |
| Brand Synopsis (mini-profile) | We feature a synopsis of your school’s information within lists of schools featured across OurKids.net—reaching families looking for schools in your markets. The synopsis links to your full school profile.
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| Advanced Search | Be found where parents search by school types, location, cost, academic programs, and more.
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| Browse Schools | With our new browse tool, parents can easily find your school and survey your key info, such as grades, cost, and curriculum. They can also link directly to your full profile and website. |
| Comparison tables | We present your school information in comparison tables and charts throughout OurKids.net. This enables parents to compare schools (one-to-one and many-to-many) along key dimensions: in-class practices, admissions, financial aid, and more. |
| Events page | Promote an unlimited number of your key events and dates on OurKids.net. Your events will appear on:
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| Newsfeed | Add unlimited stories about your school to an Our Kids newsfeed. Stories appear to families both in a centralized feed and on your full school profile. |
| Digital magazine | We include a profile of your school in the digital edition of Our Kids: Private School Guide. The profile includes information on your school’s philosophy, academics, enrolment, costs, grades, and more. It also links directly to your website. |
| Print Exposure | |
| You’ll be profiled in our 23rd annual Private School Guide (a 230+-page magazine): the most referenced private school resource in Canada. Our compelling editorial and hundreds of school profiles outline the best options for parents and help them find the ideal fit for their kids. It's distributed strategically through various niche and mass channels. Each school profile is laid out in the same way, which allows parents to easily read and compare their options, while still leaving room for schools to differentiate themselves. |
| Social Media Exposure | |
| We regularly promote members using Facebook posts, tweets, and more. Engage with 14,500+ families through the Our Kids social media community. |
| Mobile App Exposure | |
A school profile on Canada’s largest private school locator mobile app:
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| BONUS VALUE | |
 Admissions Pathway Claim a free spot in our 2nd annual Admissions Pathway—a virtual student recruitment drive that allows you to connect and engage with dozens of interested families over Zoom. It's a great way to bolster your recruitment efforts this fall. |
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 User Review Video You’ll be showcased in an Insider Perspective Video. In this 20-minute video interview (featured on your school profile), a parent or alum will share their thoughts on your school’s community, culture, and much more. |
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 Private School Supplement You’ll be featured in the private school supplement in our annual Camp and Program Guide. |
