We are revamping our monthly client newsletter, now titled "The Agenda.” Each issue will present you with a clear, carefully curated list of action items and resources, tailored to maximise the benefits of your Our Kids membership and sharpen your marketing strategies. Our streamlined approach is crafted to respect your time, while assisting you in focusing on what truly matters: Elevating your school’s presence and appeal. Let's dive into this month's action items.

Your four action items for November:

1. Take a look at the executive summary we recently shared at the CAIS Heads Conference to gain a fresh, panoramic view of Our Kids’ resources, their rationale, and their benefits to you
   

   The summary gives you a high-level overview of what Our Kids does, the strategic thinking behind it, and how you could best leverage it to full potential in refining your communication strategies and boosting your success. Whether you're looking for a fresh perspective yourself or discussing with colleagues, this is your guide to leveraging 'Our Kids' to its fullest potential.







2. Crack open the new edition of Our Kids’ School Magazine: Canada’s Private School Guide
   

   Have you had a chance to explore the 25th edition of Canada's Private School Guide? This annual publication, now accessible in both print and digital format, has been distributed through various channels, serving as a key resource in navigating the landscape of Canadian private education. Covering over 300 schools, this edition also includes the ‘Pulse of Canada’s Leading Schools’ — a section that features 33 leading schools with extra detail. The Guide offers you and families a common ground in understanding what makes your school the perfect choice amidst other options. By familiarising yourself with the guide, you will be well-equipped to communicate how your school's unique values align with their needs and aspirations.






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3. INSCHOOLWEAR sponsored blurb here
   

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4. Notice how Woodland, Branksome, Niagara and others are leveraging their Feature Reviews in the admission cycle
   

   As Jennifer Irwin-Jackson, Director of Marketing & Community Relations at Elmwood School, said: “The Feature Review has become an essential and powerful component of our prospectus package. It's one of the only printed elements we continue to use during the admissions cycle.” Schools are using the Featured Reviews in their marketing and communication. By showcasing the Featured Review on your website, social media, and admission material, you provide families with reassuring third-party insights into your school’s educational offerings and campus life, demonstrating your commitment to excellence and transparency. Check these tips on how to make the most of your Featured Review.

November 20, 2023

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