Comfort Life

A monthly pulse report on the industry we’re all part of.

CAMP AND PROGRAM MEMBER | April 2024


LEARN

REVIEWS VS. TESTIMONIALS: GET THE BEST OUT OF BOTH

Testimonials in your marketing show how happy families have been with you, giving people glowing accounts of your programming. Reviews are more objective, often hosted on a third-party platform, and more impactful on the reader. When it comes to building trust in your brand, testimonials alone aren’t enough.

How reviews complement testimonials

Online reviews are trusted by 90% of people. Most people read multiple reviews before making a decision. They’ll read as many as they have time for. But not all reviews are created equal: content and context are pivotal.

Almost everyone (97%) prefers longer, more detailed reviews. They resonate more deeply. The very fact that someone can provide an in-depth review indicates that they have substantial experience with what they’re reviewing. Detailed reviews on OurKids.net and Camps.ca explore your program realistically and intensely, addressing key questions, and often providing detailed personal information. That’s the content piece.

Building a repository of long-form reviews on our trusted platform dedicated to camps, programs, and education, bolsters reviews’ credibility and influence. Families can find out important objective information about your program—information they’d rather hear from someone who’s been there. That’s the context piece.


INSIGHT

HOW YOUR PEER COLLECTS AND USES LONG-FORM REVIEWS

“We have found the Our Kids long-form review feature to be very beneficial. Unlike the brief testimonials on our website, these detailed reviews provide prospective families with in-depth insights into our services, directly from the experiences of current clients/parents. The power of these reviews is amplified by their presence on a reputable third-party platform, lending an unbiased perspective to our offerings.

“To generate these reviews, we only reached out to a small subset of clients, asking them to complete a long-form review. We chose clients who we knew were beyond satisfied with the service we had provided for their children and who have previously offered to provide testimonials or feedback. We send follow-up e-mails after 5 days, giving clients a gentle reminder to please complete the form. We then sent a follow-up thank you message to every client who did complete it.

“This strategic approach not only strengthened our relationship with current clients but also enhanced our reputation among potential families, providing them with the comprehensive insights they need to choose the best service for their child.”

—Carly Dougherty, CEO & Founder, Prep Academy Tutors Inc. See their reviews.

ACT

NOW IT’S YOUR TURN

It’s time to add comprehensive long-form user reviews to your profile. Our seven-point review format captures the essence of your camp or program from multiple perspectives—parents, participants, and alumni.

They’ll share their insights on

  • Overall experience
  • Leadership and staff effectiveness
  • The unique value you offer
  • Quality and variety of programs and activities
  • Opportunities for skills development and personal growth
  • Social dynamics and environment

NEXT STEP: Start building User Reviews today

NEW ONLY

Not a member? Let's get you set up. Simply reply to this email, and we'll help you hit the ground running on the Our Kids platform.


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