Parents are making decisions about camps & programs


One membership promotes all your programs: summer, year-round, PA day, and March Break. You will appear across our entire platform—online, mobile, digital and print.

















"Our Kids is the only media that we are sure works"

 

An Our Kids membership immediately positions your programs across three of the highest traffic websites:








OurKids.net camps






OurKids.net programs






Camps.ca

"Our Kids brought in more customers for less dollars"




 

Reach families who are actually researching programs like yours.

Your target is right here.

871K+
explore camps & programs on our platforms annually
230K+
use our advanced search tool annually
31K+
subscribe to our bi-monthly e-newsletter
150K+
receive copies of Our Kids: Canada’s Camp & Program Guide
600
attend our annual camp expo



 

Guaranteed results

Your performance is measured in concrete metrics, reported to you in real time. We guarantee a minimum of 800 qualified families will study your camp or program profile annually. Yes. Really. Or you get your money back.

Learn More
View membership details




Our Kids has been featured in


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calgary herald
Huffington Post
The Globe and Mail
CTV
National Post
CityNews



Trusted by 350+ camps and programs




  • Royal Conservatory School

    “Great exposure. Secured approx. 10 registrations. Good return on investment.”

    Budding Genius Central Mississauga

    “I started using your services last year and I was very pleased with the results. I tried other advertisement channels but none of them was as effective as you! Most of my students came from Our Kids. Our summer camp was a success thanks to you.”

    Ryerson Summer Day Camps

    “Consistently busy with great diversity of families. Top-notch professional event. Our Kids services provide us with the greatest number of referrals each year.”

    Stonewood Riding Academy

    “Stonewood Riding Academy has been partnered with Our Kids for just two summers now. In our first year of camp, before partnering with OurKids, we had a total of 20 campers. Once we were Our Kids set up with a profile on Our Kids, the number of inquiries into our summer camp program more than quadrupled! This past summer our camp program almost filled to capacity - leads coming from Our Kids were about 75% compared to other means of advertising. My only regret is that I didn’t realize sooner how much this would help our camp!”

    Rocky Ridge Camp

    “We had often looked at the Our Kids Media advertisements and just didn’t feel we had the budget to make it work. Well, last Fall that all changed as we took the plunge. What a difference that made. Our numbers this summer increased and we had many inquiries. One parent called while she was on the Ranch website and asked a question I knew was right there. I guided her to the appropriate dropdown and she couldn’t locate it. She started reading off some information and I realized she was on the Our Kids webpage although she had not stated that was how she found us! Two campers came from that call!”

    Power4Teens

    “We had debated hard about using Our Kids for advertising because we are a small camp and didn’t know whether we could absorb the fees if it didn’t work for us. Eventually, we decided to bite the bullet and signed up at Our Kids in mid-June to start advertising in July. We were so happy to see that we got enough camp subscriptions to cover the cost of advertising in the first year even though we signed up so late… We are excited to see what next year will bring now that we will be advertising early and will have our presence in the magazine as well.”

  • Camp Crossroads

    “Our Kids Media continues to provide us with excellent service and professional product. It’s simple to keep our account profile up to date, and each year their marketing efforts translate into real registrations for us. If you decide on only one marketing strategy, make it Our Kids Media!”

    Camp Cherith

    “We love both the visibility and credibility we gain working with Our Kids. They are the full package – they cover all aspects of marketing for us. We are very pleased with this investment from an ROI perspective.”

    Camp Mini-Yo-We

    “Camp Mini-Yo-We has really benefited from working alongside Our Kids to introduce new families to the summer camp experience year after year. Their online presence and annual expo are key parts of our marketing strategy as we work to reach new audiences.”

    Camp Cherith

    “As a smaller camp with a limited budget I often get asked if I receive good value for the money spent with Our Kids. My answer ‘it is worth every penny’. The online exposure along with print exposure continues to bring us leads that translate into camper families. Our Kids commitment to promoting the value of camp speaks to their dedication to camping in Ontario and beyond. Thank you Our Kids for your partnership.”

    Camp Oconto

    “Camp Oconto has been advertising with Our Kids since Our Kids Media was founded in 1997. Camp Oconto continues to enjoy working with the dedicated team at Our Kids Media. Our Kids publications are a trusted resource for parents who are looking for camp opportunities for their children. The Camp Oconto team is especially impressed by the quantitative metrics that Our Kids tracks in terms of click-throughs, website visits etc. Thank you Our Kids Media!”

    Bravo Academy

    “We have been advertising with Our Kids on and off for the last few years and have found a significant difference when we list with them. Our Kids are dedicated to providing the best to the companies they work with, and make it simple to connect with families. We found that we lost a lot of clients when we moved to our new facility in North York last year, and Our Kids is helping us bring awareness to families nearby.”

  • MakerKids

    “Working with Our Kids has always been smooth and great. They know their customers and campers well! We have received new calls and emails from customers since working with Our Kids. We are happy with the results and visibility MakerKids have received and look forward to growing our relationship with them.”

    Teen Ranch

    “Teen Ranch views Our Kids as an integral part of our marketing strategy. They provide a trusted and modern platform to showcase our premier sports and day camps. For more than 10 years, Our Kids has put Teen Ranch front and center of our target market: invested parents who recognize the proven and lasting benefits of the summer camp experience to their child’s overall development.”

    Centauri Arts Camp

    “The Our Kids management team really understands camp. Their print magazine, website and camp fairs are a vital resource for parents on a quest to find the right camp for their child. As an arts camp, we especially appreciate the specialist listings on the Our Kids website, which enable families to find a camps offering activities that match the interests of their child. ”

    Laurus Summer Camp

    “I have worked with a number of magazines and online forums in regards to providing advertising space for Laurus Camp, but without fail, every year, we turn to Our Kids. There are two main reasons as to why: firstly, their online and print presence always attracts families to our website and services. We receive a number of campers each year that heard about us through Our Kids. Secondly, they have the most outstanding customer service. I can always count on Our Kids to deliver when I reach out to a member of the Our Kids team for help and guidance. They engage with their members and ensure that the platform is working for every member.”

    Camp Muskoka

    “Camp Muskoka has been advertising with Our Kids for many years with fantastic results. Families happily tell us how great the Our Kids website is and how easy it was to find Camp Muskoka, and each year when we review the referral sources for our campers, Our Kids is consistently in the top five! The impact of our marketing with Our Kids could not be replaced with any other camp resource. Camp Muskoka’s continued growth is in part thanks to the campers who find us through Our Kids online, in print, and at the camp expo. We would never hesitate to recommend Our Kids to families searching for the right camp.”

    Kandalore

    “Our Kids stands out as an organization that cares about both the campers and the camps in finding the right match for both. It is really helpful for parents to understand the type of experience their child can have at each of the camps that are promoted. OurKids has helped promote Kandalore at a national level while inviting personal connections at a level that makes families feel comfortable, which is a main goal of Kandalore with any new families. Given their extensive camping network, it is impressive that OurKids can build the type of relationships on this level of care, knowledge and level of attention with each of its camps.”

  • GTA Photography

    “Our Kids provides us with a user-friendly platform for more parents and students to find out about our programs online. By adding Our Kids’ services to our marketing plans and initiatives, we have seen more individuals interested in our niche programs, and there has been an increase in our website traffic. They are consistently ranking #1 in google for all the right keywords, and that is what drives the traffic to our site! Thanks to the team at Our Kids for working so hard to be the leaders in their field.”

    YMCA Camp Pine Crest

    “YMCA Camp Pine Crest and Our Kids have been working together for years with huge success! Our Kids really feels like part of the team instead of just someone we work with. Their regular reporting of online traffic, offers for valid training opportunities and feedback surveys really keep both sides informed and moving in a positive direction. It is a wonderful partnership and I don’t say thanks enough for their work in connecting us to new families.”

    Glen Bernard Camp

    “Glen Bernard Camp continues to partner with Our Kids based on the multi-faceted approach to get information into the hands and hearts of parents. We know that a camp experience frequently begins with an in person connection and the Our Kids camp expo is extremely well marketed and well attended. Glen Bernard’s online presence on the Our Kids website helps to educate parents on GBC’s reputation as a premier residential summer camp for girls, 97 years strong!”

    Pedalheads

    “Working with Our Kids has been an absolute pleasure. Their attention to continual improvement of their online presence has helped us grow and as importantly track the exceptional success of our activities with them. Our Kids is always in the Pedalheads year over year marketing plan and will continue to be for years to come.”

    Discovery Day Camp

    “Discovery Day Camp has enjoyed having Our Kids as part of our extended marketing team. Providing a professional team to create a well-attended trade show, easy to navigate website, along with the distribution of the annual OUR KIDS magazine allows us to reach so many families and campers!”

    Ryerson Summer Day Camps

    “Consistently busy with great diversity of families. Top-notch professional event. Our Kids services provide us with the greatest number of referrals each year.”


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Rocky Ridge Camp

“We had often looked at the Our Kids Media advertisements and just didn’t feel we had the budget to make it work. Well, last Fall that all changed as we took the plunge. What a difference that made. Our numbers this summer increased and we had many inquiries. One parent called while she was on the Ranch website and asked a question I knew was right there. I guided her to the appropriate dropdown and she couldn’t locate it. She started reading off some information and I realized she was on the Our Kids webpage although she had not stated that was how she found us! Two campers came from that call!”—Patti Chapman, Administrator

Power4Teens

“We had debated hard about using Our Kids for advertising because we are a small camp and didn’t know whether we could absorb the fees if it didn’t work for us. Eventually we decided to bite the bullet and signed up at Our Kids in mid June to start advertising in July. We were so happy to see that we got enough camp subscriptions to cover the cost of advertising in the first year even though we signed up so late… We are excited to see what next year will bring now that we will be advertising early and will have our presence in the magazine as well.”

Camp Cherith

“We love both the visibility and credibility we gain working with Our Kids. They are the full package – they cover all aspects of marketing for us. We are very pleased with this investment from an ROI perspective.”


Let's Talk






Membership details

We have over 20 years of experience helping parents choose camps, and it shows in how parents use our platform.

Where you’re promoted

How you’re promoted

Websites: OurKids.net, Camps.ca (re-launched)

The most popular online resource in Canada for camps & program research.

860,000 unique visitors annually who discover, analyze, compare and discuss camps & programs.

Dominates search engines, ranking #1-3 for thousands of camp & program related keyword searches.

  1. Profile of your camp (comprehensive)
  2. Mini-profiles (throughout site)
  3. Camp & program sessions
  4. Advanced search tool
  5. Calendar, Newsfeed
  6. Camp Busing new
  7. Editorial (at editor’s discretion)

Printed camp and program guide

Canada’s largest and most referenced camp & program guide, distributed through various niche and mass channels. 100-pages includes 350 profiles of the leading camps & programs, and 40 pages of editorial.

  1. Profile of your camp
  2. Listing in the index of camps

Camp expo

Canada’s largest and best-attended camp expo, held annually in Toronto, which hosts 70+ camps and 1,600+ attendees.

  1. Profile of your camp distributed in printed camp guide to all families in attendance.

eNewsletter

Twice-monthly eNewsletter sent to 40,000+ opt-in families interested in receiving emails specifically about summer camps.

  1. A link to the online events calendar where your events and dates are highlighted.

Mobile app (re-launched)

Canada’s most comprehensive camp research app, available for iPhones, iPads, and iPods. Distributed through OurKids.net and iTunes.

  1. Profile of your camp
  2. Camp & program search tool

Digital magazine

Digital magazine version of our printed camp guide. For tablets, desktops and mobile phones.

  1. Profile of your camp
  2. Listing in the index of camps

Social media channels

The Our Kids social media channels with 16,000+ followers. We’re on Facebook, Twitter, Google+, and YouTube.

  1. We regularly promote members in the form of Facebook posts, retweets, and so on.

Cross promotion with private schools

Private school guide

Canada’s #1 guide to private schools. 160,000 copies distributed through various mass and niche channels, reaching a highly sought-after family demographic.

  1. Listing of your camp in the camp supplement.


Membership Levels

Gold Member

  • 1st positioning on camp lists across OurKids.net and Camps.ca
  • Distinguished visually on all camp list across OurKids.net and Camps.ca
  • Distinguished visually on advanced camp search
  • Includes full Our Kids Marketing Membership (see above)

Silver Member

  • 2nd positioning on camp lists across OurKids.net and Camps.ca
  • Includes full Our Kids Marketing Membership (see table)(see above)

Bronze Member

  • Regular positioning on camp lists across OurKids.net and Camps.ca
  • Includes full Our Kids Marketing Membership (see table)(see above)
 

Engage families now

       
 

100% privacy guaranteed

Our Kids The Trusted Source

Engage families now

       
 

100% privacy guaranteed


Trusted by parents since 1998. As featured in

parent tested parent approved
calgary herald
Huffington Post
The Globe and Mail
CTV
National Post
CityNews