Rocky Ridge Camp
“We had often looked at the Our Kids Media advertisements and just didn’t feel we had the budget to make it work. Well, last Fall that all changed as we took the plunge. What a difference that made. Our numbers this summer increased and we had many inquiries. One parent called while she was on the Ranch website and asked a question I knew was right there. I guided her to the appropriate dropdown and she couldn’t locate it. She started reading off some information and I realized she was on the Our Kids webpage although she had not stated that was how she found us! Two campers came from that call!”—Patti Chapman, Administrator
“We had debated hard about using Our Kids for advertising because we are a small camp and didn’t know whether we could absorb the fees if it didn’t work for us. Eventually we decided to bite the bullet and signed up at Our Kids in mid June to start advertising in July. We were so happy to see that we got enough camp subscriptions to cover the cost of advertising in the first year even though we signed up so late… We are excited to see what next year will bring now that we will be advertising early and will have our presence in the magazine as well.”
“We love both the visibility and credibility we gain working with Our Kids. They are the full package – they cover all aspects of marketing for us. We are very pleased with this investment from an ROI perspective.”
We have over 20 years of experience helping parents choose camps, and it shows in how parents use our platform.
Where you’re promoted
How you’re promoted
Websites: OurKids.net, Camps.ca (re-launched)
The most popular online resource in Canada for camps & program research.
860,000 unique visitors annually who discover, analyze, compare and discuss camps & programs.
Dominates search engines, ranking #1-3 for thousands of camp & program related keyword searches.
Printed camp and program guide
Canada’s largest and most referenced camp & program guide, distributed through various niche and mass channels. 100-pages includes 350 profiles of the leading camps & programs, and 40 pages of editorial.
Canada’s largest and best-attended camp expo, held annually in Toronto, which hosts 70+ camps and 1,600+ attendees.
Twice-monthly eNewsletter sent to 40,000+ opt-in families interested in receiving emails specifically about summer camps.
Mobile app (re-launched)
Canada’s most comprehensive camp research app, available for iPhones, iPads, and iPods. Distributed through OurKids.net and iTunes.
Digital magazine version of our printed camp guide. For tablets, desktops and mobile phones.
Social media channels
The Our Kids social media channels with 16,000+ followers. We’re on Facebook, Twitter, Google+, and YouTube.
Cross promotion with private schools
Private school guide
Canada’s #1 guide to private schools. 160,000 copies distributed through various mass and niche channels, reaching a highly sought-after family demographic.