WHEN FRICTION COSTS YOU CAMPERS
As camp professionals, we know too much about camp for our own good. But parents? They're drowning in a sea of choices.
Choosing a camp program is a significant undertaking. They're not just buying a program session; they're buying peace of mind, growth, and possibility. They also want something they can afford that’s located conveniently. And then they have their kids’ preferences to consider. Finding all that on their own across numerous camp websites can quickly turn painful for them.
When we force parents to become camp experts just to make a choice we've already failed. They'll default to the easiest path, basing their choice on Google reviews or what the neighbours did last summer. Neither of these predicts the fit their child will have or any transformation their child will experience.
OUR KIDS bridges the gap. Parents incrementally build confidence in the choices they make by using tools and resources on OurKids.net and Camps.ca.
They can easily:
- Narrow down camps based on programming, location, age, and timing.
- Compare options side-by-side with detailed profiles.
- Access authentic and in-depth reviews and video interviews from parents, campers, and alumni.
- Find expert articles and guides on topics like preparing for camp and choosing the right one.
Take Mellicent Lavers, who discovered OurKids.net during her search. “I didn't do an exhaustive search beforehand, but my exhaustive search was on your site,” she says. “In the age of Google, everything's just so overwhelming, having to find all the things [you want to compare].” For her, OurKids.net was “like an Amazon or Etsy” for camps: “Here's the camp, here's where it is, and it was all accurate.”
Similarly, Randi “stumbled upon” our site and quickly found “three viable options.” In her case, the site opened up possibilities. She was trying to figure out how she could do all three of them even if “two were brand new to [her] 'radar,'” because they matched her needs and her child’s interests.
Or Minh will tell you, “When inputting activities I was looking for, narrowing down the camp's specific activities, it made it incredibly easy to search and navigate.”
Those are a small sample from the more than 100,000 families per month who use our platform to decide on camps and programs. For families, OurKids.net (or Camps.ca) isn’t just a tool—it’s a relief. By simplifying their search, we help them move from overwhelmed to confident, leading them to camps that meet their needs.
