HOW TO FILL THE REMAINING SPACES IN YOUR PROGRAMS
We asked marketing pros for tips on the quickest win for camp marketers intent on filling their programs. Here are some tips from Mike Chan of Pedalheads and Travis Allison of GoCampPro.
“People are often afraid to partner with another company,” says Mike Chan. “If you’re new in a market, and you know companies that are already established in some way, think about how that synergy can happen. It’s not always a perfect fit [when we do it], but it can be a way to enter a new market, offering or being part of something else where there’s equity.”
“Find organizations that serve the families that go to your camp, and work with them,” adds Travis Allison. Tell them you can promote their organization to families at your camp. “You’re using the loyalty or positive effects that organization has had on that family to build trust with yours.” This trade or transfer will be mutually beneficial to you and the other organization, of course.
“Camps need to be more intentional about referrals,” he adds. “Give parents the tools to talk to their friends.” Your OUR KIDS camp profile contains everything a family needs to make an informed decision, and it’s highly shareable.
There are many ways to maximize your presence, and “hit all the checkboxes,” as Mike Chan says. Partnering with organizations, parents, and anyone else who supports you is a never-ending process. “You have to be found in as many different ways as you can think of.”
