Parent Success Stories
Insights from Families Navigating School Choices
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Our mission at OUR KIDS is essentially about creating a well-connected community of families, schools, and educators. We do that in part through giving families the resources and tools for making the best possible choice for their children.
Speaking with parents who chose schools in 2024 confirmed the extensive amount of time and effort they put into organizing and conducting their decision, from discovery and shortlisting to the final decision. Here is how one parent sums up her journey:
 | “Using OUR KIDS, we found and narrowed down our options to three. Then I started looking at those three schools in greater detail. And the one that we ended up choosing, you actually had an in-depth report on it. The more I read, the more I liked what their community is like, the way they’re set up, their philosophy of teaching. So I thought, ‘Okay, let’s book a tour.’”
— Pelagia W, mother of two |
Parents need to go beyond surface-level information and understand the culture, teaching philosophy, and values of each school. An in-depth understanding gives them the assurance and the confidence they need in making such a high-stakes decision.
But complexity of the search can be overwhelming, which is why parents value any resource that could help organize their research.
 | “The OUR KIDS website allows me to go through all the stages of my research. I don’t have to jump from one website to another. Everything is in one place, including the reviews, and it’s easy to find. ”
— Aizhan K, mother of two |
Parents can focus on finding the right environment for their child based on an extensive amount of relevant, and well-organized, content.
 | “The OUR KIDS Report is very, very different from what you would see on the school website or even in any other material. I found it much easier to digest than going through the different links inside of a school website. In some cases, you have a 20-minute video and then a deeper dive—It’s well-structured.”
— Farhan T, father of three |
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 | “We found a great school for my son through your website. And I had never heard of it before finding it on OUR KIDS.”
— Shannon B, mother of two |
For many, the perfect school might be a smaller, specialized school or one with a unique approach to education.
Conversations like these remind us of the pivotal role OUR KIDS plays in empowering families with the information and tools they need to make decisions. In doing so, we complement and amplify the marketing efforts of our partner schools—including yours.
The takeaway? If you haven’t yet completed the details on your school reports, now is the perfect time to do so. Creating and completing your school’s report on OUR KIDS is a valuable investment.
Parents devote significant time and attention to our school reports. An engaging report can make all the difference in connecting with the right families.
