Trusted by parents since 1998
We regularly conduct in-depth interviews with seniors and their families, gaining valuable insights into their decision-making journey. These insights shape our product development, ensuring we meet the needs of both users and our member clients.
These conversations demonstrate the unique sense of confidence and clarity families gain when using Comfort Life during an emotional and uncertain time. As you’ll see, our platform serves as a vital resource, empowering families, seniors, healthcare professionals, and real estate agents with the information they need to make well-informed choices. It works alongside your advertising, authentically enhancing and amplifying your community’s marketing efforts like no other promotional channel can.
The following pages provide a glimpse into the key factors influencing your prospects’ decisions—and why they turn to Comfort Life for guidance, reassurance, and a clear path forward.
I didn’t go to any other websites, I’ll be honest with you, I kept using that one. If you’re doing a search, you have to have all the answers for your family member or your loved ones… The Comfort Life website was very useful in helping me go through the different levels of care and pick the ones I felt were appropriate for my mother.”
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It helps to have a base and I think that’s most important. It’s called The Trusted Source–and it is! I’m looking at it from the perspective of: I can trust what I’m reading. I can trust the resources and the advice.”
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We read the magazine, then on the Comfort Life website there were articles on everything to do with senior living and care. We had to take into consideration that she may need dementia care later so we needed a facility that catered to that level too. Comfort Life helped us match three communities along with the guidelines with the Health Authority and she got into one of them.”
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I understand that not every care home can make it on Comfort Life but that was fine. It was an important part of all our data gathering. I signed up for the email to read the news articles and we have the magazine that was sent to us. The articles really helped. They were informative and uplifting as this was a completely new process for us.”
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To be perfectly honest, choosing a retirement community is a heck of a lot harder than choosing a condo … I see Comfort Life as the MLS for retirement communities.”
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I was looking for assisted living for a patient of mine and I found what I was looking for on ComfortLife.ca. I could find what was provided by the community, with definitions that helped me understand what was included in each care level (independent or assisted living) and what services are provided under each. It’s well-organized and clear.”
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I just started going down the list, looking at each one, finding the ones that fit the criteria I was looking for. On the reports I used the lifestyle options, especially, and the amenities. Suites were really useful because it itemized what kind of suites were in each location. I could eliminate it or add it to the list very simply… rather than going into each website, trying to navigate my way around and find the information.”
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We’ve been in different crisis modes and it helped that you also had the Home Care section. As someone that does not know anything about senior care, having a consolidated site to review other people’s experiences with different companies [and options] within a geographic area is incredibly helpful, just because there’s so much you need to learn.”
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It was helpful to have those icons, that this is independent living only, or this community has all three, or this has only two of the three. It helped us understand. If you were an avid golfer and you wanted a golf simulator on site, you can find that on Comfort Life, or if it has driving services. It makes it sort of a one-stop shop.”
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Pricing, floor plans, and menus are three main things people look at and it was easy to just select a residence and open up a new page in my browser. I could just keep the ones I was interested in open in tabs. Everything is located in the same spot and I can easily compare and see what the differences are.”
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Comfort Life really helped because it gave me an idea of what was out there. I went through all of it and checked off what I thought would fit our needs. I was looking for something near our son and daughter-in-law. Moving from Northern Ontario, I didn’t know the area. I could go through Comfort Life and then go back to retirement homes’ websites.”
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Comfort Life allowed me to consolidate different communities along the lines of what my family wanted for my mother. I literally just went down the list. … It made it easier for me to review different facilities, understand what they’re about, and reach out to them to set up my own appointments and tours.”
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A retirement home website is very tailored towards what they want you to read. A bigger website and web presence doesn’t always mean anything. On Comfort Life you’re able to read everything from a third-party perspective and it’s updated in terms of advice and genuine information. It’s organic to what a person’s looking for when they’re looking for it.”
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The video interviews are definitely something that my clients find helpful. I’m glad that they’re there for my clients, the people who actually will be moving in really benefit from them. They listened to a couple of the testimonials for some of the retirement homes they were considering and it gave them the comfort of hearing it from someone in their own voice.”
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Every time I’d come across a new retirement home, I’d go back to Comfort Life and see if it was listed and what all was there. What people had to say or what Comfort Life had to say about the home. And if it looked good, I phoned them, and if it didn’t, I didn’t.”
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I had Comfort Life open for a month or two. I kept going back as I looked at different residences. I’d go back and forth trying to figure out which one was a possibility and which one wasn’t. I would go and tour one place and discover something or learn something and realize I’ve got another thing on my checklist to look for or reject. Then I’d go home and look at Comfort Life again.”
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Initially, my mother was looking in Surrey and White Rock, but changed her mind and was interested in moving to Calgary to find a retirement home close to me. Now she’s back to White Rock/Surrey again. So I’m going back to your website and finding a whole new list of facilities there.”
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I’ll do preliminary research on your site and based on information my clients have given me as to what they’re looking for I’ll create a short list, then go and check out the places. I use your site in my research a fair amount. I’d say, probably 8 to 12 times a year.”
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