Google Analytics : Overview & Basic Customization
Download Our Kids vs Google Adwords - a plain look at the facts using Google Analytics metrics and a real case study.
Google Analytics can seem quite overwhelming when you are unfamiliar with some of the key elements and the intent of the tool. One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
The 7 key metrics to understanding data
The 4 main reports and their sub-reports
Why it is essential to create goals in Google Analytics
How to create a simple, but effective, goal
Setting up Custom Dashboards
Setting up Custom Segments
Presented by Anneline Breetzke from Our Kids Marketing Academy.
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