Marketing is a big job. These resources are meant to help you work through the projects and challenges you face every day to gain insights to better market your camp or program.
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Google Analytics can seem quite overwhelming when you are unfamiliar with some of the key elements and the intent of the tool. Watch our webinar to understand the basics of the tool, the key metrics, and how to set up a custom dashboard and report.
If you have a website, you need Google Analytics. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts. Data includes some basic metrics, such as page views, as well as more refined demographics about how viewers are finding and accessing your site and the average age and gender of your viewer.
This documents explains how you can set up Google Analytics on your website.
View PDFLooking at and analyzing referral traffic is critical to understand where the traffic to your website is coming from. More importantly, the engagement metrics help you understand the quality of that traffic.
This document shows you how you can find your referral traffic and engagement metrics.
View PDFIn this introductory webinar on Google Analytics we discuss the type of information you can learn about your camp's website and website visitors, and how to harness this data to provide valuable insight so you can make improvements. We look at how Google Analytics collects data, how to install the program, and discuss why data collection isn't enough - the key to Google Analytics is taking action on the insight you gather from your data.
View the slides here.
Google Analytics : Overview & Basic Customization
Download Our Kids vs Google Adwords - a plain look at the facts using Google Analytics metrics and a real case study.
WEBINAR REPLAY:
Google Analytics can seem quite overwhelming when you are unfamiliar with some of the key elements and the intent of the tool. One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Google Analytics : Overview & Basic Customization (for Schools & Camps) from Our Kids Net on Vimeo.
SLIDES:
Highlights include:
The 7 key metrics to understanding data
The 4 main reports and their sub-reports
Why it is essential to create goals in Google Analytics
How to create a simple, but effective, goal
Setting up Custom Dashboards
Setting up Custom Segments
Presented by Anneline Breetzke from Our Kids Marketing Academy.
Summer Camp and Kids Program advertising & marketing. Join OUR KIDS, the #1 trusted guide to camps and programs used by more than 150,000 parents and kids every month. Our Kids advertises YOU to your TARGET audience, 100% of the time. See why 300+ camps and programs advertise with Our Kids.
How many leads does your camp turn into camp registrations? If you run great programming, you should (and could) be operating at 100%. You invest in advettising and are generating strong leads, but they don't seem to be registering for your programs? Why?
Watch this webinar for tips and strategies to improve your lead converstion rate and get more registrations.
Highlights:
Need more leads? Consider advertising with OUR KIDS MEDIA, the trusted source more than 3,000 families turn to daily when choosing a camp, kids activity or private school.
Photos and videos are the most engaging form of marketing - painting a thousand words and feelings of what your camp is really about. But with so many sites—Pintrest, Instagram, Vimeo, YouTube, Flickr—and so little time, where should you put your focus? Watch this webinar and learn how to most effectively incorporate photos and video's into your marketing mix.
What you'll learn:
Recommended Resources:
More and more camps are investing their marketing budgets into online advertising. But for many, it's difficult to understand the difference between advertising options, the value they bring, how to compare them, and ultimately, which ones will provide the most successful results. In this webinar, Anneline Breetzke will look at those key aspects as well as cover a couple of free design tools to help you with your advertising creatives.
The internet has changed how students and families search for and choose a camp. Now more than ever, a strong online brand is crucial to your marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your camp's exposure, it gives you more return on investment. Join this session to learn where to start, what to include, and how to make your online marketing campaign successful.
Summer Camp and Kids Program advertising & marketing. Join OUR KIDS, the #1 trusted guide to camps and programs used by more than 150,000 parents and kids every month. Our Kids advertises YOU to your TARGET audience, 100% of the time. See why 300+ camps and programs advertise with Our Kids.
Join us on February 6th for our Webinar - How to Optimize Your Tradeshow Participation Tradeshows are a tested method to create a one-on-one engagement with potential customers. Join Anne Marie Rabasca as she walks you through some of today's best practices for optimizing your tradeshow presence.
