The Insider

We’ll use this space to highlight some of the things you need to know about your Comfort Life membership, such as new profile updates. We’ll also use it to highlight items of more general interest, including what we and our members are involved in, projects we’re working on, developments in the marketplace, and ideas we think you’ll be interested in.


  • November 2022
    This week, 140,000 copies of the annual Comfort Life Retirement Living Guide were distributed through Canada’s major newspapers, reaching 300,000 readers nationwide. Here, we take a detailed look at how specific questions were answered in the 20th annual edition of our guide.
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  • October 2022
    Our 20th anniversary Comfort Life Retirement Living Guide follows a completely new format that focuses on the questions that family members and seniors work through as they navigate choices in retirement living and senior care. Here's a preview of the new format.
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  • September 2022
    This being our 20th year, I’d like to take a minute to say “thank you” to members. Every one of you is unique, working with Comfort Life to help build a national platform that presents the very best of the retirement industry.
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  • August 2022: Seniors, families and prospects rely on Comfort Life for more than just discovering new options.
    Seniors, families and prospects rely on Comfort Life for more than just discovering new options. In fact, many of our readers and website users use both ComfortLife.ca and our print Retirement Guide specifically as a reference guide when making their final decision.
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  • July 2022: Take a deeper look at your client’s journey.
    Take two minutes with me to look deeper into the journey a family or senior follows when choosing a retirement community. Specifically, let’s look at what happens toward the end of their process. What are they looking for after they've talked to you?
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  • June 2022: Prospects go far beyond one click. So should you.
    Many marketers rely on clicks as a measurement of marketing campaign effectiveness, but it’s not at all that simple. Here, we look at the impact of risk and complexity in the retirement home choice and the effect this has on the user’s choice process. And in that extended research process, Comfort Life is absolutely necessary to users.
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  • May 2022: How we’re going to make your job easier in 2022
    Two significant profile additions we’re launching this year will expand users’ research abilities on our platform. They’ll come to you already armed with answers to their most important questions, well-versed in how your community meets their needs, and how easy the transition is going to be for them. The final byproduct of this is that you’ll get more move-ins.
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  • April 2022: Highlights of the highlighting project
    As we embark on highlighting Family Insight videos we feel compelled to share the exciting story that's emerging, of how retirement homes change people’s lives—specifically, the lives of the adult children. The message in these stories is sure to be heartening for family caregivers across Canada.
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  • March 2022: How can we inspire prospects to move sooner?
    A look at changes we just launched -- and bigger changes forthcoming to the profile-- that will help inspire prospects to move sooner, so that members don't hear from seniors that they "wish [they] had done this sooner."
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  • February 2022: This is where we're headed
    A perpetually renewed focus on the humanity we share with those in our care is what will keep this industry vibrant in the coming years. Now, more than ever, this is the story that’s going to be most important for us to share: care and connection.
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  • January 2022: Five trends that will make this year great
    After another challenging year and looking forward to hopefully better times, we look at some things we’ve learned, and some good things that are happening, both in our industry and in the country in general.
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  • November 2021: Deepening Comfort Life members’ influence
    In recent years, video has taken increased precedence in online marketing, making up more than 82% of all consumer internet traffic. Video has always been part of ComfortLife.ca, but in recent months, we’ve added three separate interview series, totalling hundreds of videos. The latest of these is our series of Family Insight videos.
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  • October 2021: Changing people’s minds one step at a time
    In a survey of seniors released last year, only 3% of them said they want to move to a retirement home. 95% believe their own home is the safest place to live during the pandemic. How do we change people’s minds? One step at a time.
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  • September 2021: The value of reaching a national audience
    We’ve just completed work on The 19th annual Comfort Life Retirement Guide, being distributed nationally next month in Vancouver, Calgary, Toronto, and 100+ cities and towns across Canada. Comfort Life’s national reach broadens your audience by as much as 81%.
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  • August 2021: What does it mean to think big?
    What does it really mean to think big? We believe it’s about looking at a big picture of where you’re going while taking measured steps in that direction.
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  • July 2021: A new day is dawning
    We’re excited to be at the forefront of the growing buzz around the retirement home industry, as things begin to return to normal and we spread the good news about retirement living.
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  • June 2021: Take five to be inspired
    In our just launched Inspiring Leaders Series, you’ll hear people expressing visions that are ambitious, innovative, and inspiring.
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  • May 2021: Share in a fresh, new narrative
    I’m impressed with the vibrant communities you create, the unique programs you run, and the lifestyle of people living in retirement across Canada. We continue to work diligently to provide Canadians with news that disrupts the prevalent story, and we want to showcase your best and brightest. We invite you to share your heartfelt stories in our 19th annual Comfort Life retirement guide.
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  • April 2021: Becoming a cultural force
    Over recent years, Comfort Life’s original potential has come to fruition, with ComfortLife.ca growing into a contemporary virtual assistant, and we’ve continuously rolled out articles and tools that improve, deepen, and sharpen Canadians’ research into retirement living and senior care.
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  • March 2021: A new way to tell your story: the Comfort Life Insider Perspective video series
    We’re delighted to share with you the launch of a powerful new retirement-choice resource: The Comfort Life Insider Perspectives Video Series. In this series of 70+ videos, we spoke with managers and directors from across Canada, each offering personal insight into their retirement community.
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  • February 2021: With gratitude, life becomes rich
    It seems that we can now indeed envision a return to "ordinary life" in the foreseeable future, but when that day comes, we want to hold fast to the lessons in gratitude we’ve learned from the pandemic.
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  • January 2021: Putting your best voice forward
    For many years now, Comfort Life has been the platform Canadians have steadfastly turned to for all their senior care and retirement decisions, and we continue to reach new heights in influence.
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